Business processes that take place within the enterprise or those that are linked to its environment are specified, quantitatively mapped and analysed by accounting. For this purpose, companies create specific calculation values like balance sheets, income statements and cash flow statements (financial accounting) for communication with the outside world and controlling tools (management accounting) for the direction of the company. External auditing is aimed at the correctness of annual financial statements. Internal auditing and internal control focus in addition on ensuring that all company activities are effective, secure and efficient. Promoting and demanding a sound understanding of accounting and finance for all company stakeholders (training and advanced training) as well as acquiring problem-orientated knowledge concerning the structure and the fundamental connections of the subject area (research) are the principal tasks of the core area of accounting and auditing at the University of Zurich (UZH).
The core area of corporate finance and banking deals on the one hand with corporate finance, and investment management grapples with questions of the optimal capital structure of a company, the methods of company and stock valuation and the analysis of investment decisions, among other things. On the other hand, it also includes the business administration of banks. In the process, subjects such as financial intermediation, asset management and aspects of financial market regulation are dealt with. Besides the investigation and communication of scientific methods, the emphasis is on the use of concepts and instruments with a practical orientation also. In combination with the other core fields of the Institute for Business Administration (IBW), the area of corporate financing and banking is an important enhancement of the training of young researchers.
For more information see the webpage from the Department of Banking and Finance.
The core area of organisation and human resources deals with how human resource management and organisational structures and processes contribute to the success of companies. The connections between company structures, cultures and strategies and human resource management on the one hand and between institutions and individual motivations and qualifications on the other hand are central themes in this context. This core area analyses company decisions with respect to staff and education and examines the practice and the theories of personnel and organizational and management strategies and processes. In addition, empirical methods for the investigation of management, personnel and organizational processes are an important component of the range of courses offered.
Within the core area of marketing, there is a common theme and that is research and education on current issues of consumer and company behaviour and their interaction. Research projects work on a broad spectrum of defined problems in connection with activities, institutions and processes, which such offers create, communicate, deliver and exchange and, which are important for customers, clients, partners and society. In this core area, quantitatively empirical and analytical market research is carried out and both methodical and theoretical contributions are made to the analysis of brand management, relationship marketing, internet marketing and the social networks. In the process, close contact is maintained with companies from various sectors. Research is done on market phenomena in cooperation with industry partners and implications that are of great practical relevance for marketing and management are formulated.
|Prof. Dr. René Algesheimer||Marketing and Market Research|
|Prof. Dr. Selin Akca||Marketing Management|
|Prof. Dr. Martin Natter||Marketing|
|Prof. Dr. Anne Scherer||Quantitative Marketing|
|Prof. Dr. Claudio Tessone||Network Science|
The core area of business policy and governance uses quantitative and qualitative research methods and concerns itself with subject areas such as market and competitive analysis and the limits of companies, strategic market positioning as well as market entry and exit strategies, corporate social responsibility, and company organization in globalised markets. Researchers in this core area contribute to the growth of knowledge through both empirical and analytical studies and incorporate theories from associated disciplines such as economics, political science, psychology and sociology.
The core area of management science identifies analyses and solves management problems with the help of scientific methods stemming from the business sciences, mathematics, psychology, sociology and statistics. In the process, theoretical and empirical research is carried out. The interest in management subjects extends to all forms of organization: profit-orientated companies, institutions from the private and public sectors, cooperatives, social networks and other formal and informal forms of cooperation. Research is done on complex decision processes both from a normative and a descriptive perspective. Particular attention is devoted to the social consequences of business decisions and the social responsibility of companies. Besides the use of existing methods, new methods of solving difficult management problems are developed with the help of advanced processes stemming from optimization, simulation, computer and systems theory. It is an objective of the management science core area to essentially co-determine the development of the area of decision-orientated management science.
|Prof. Dr. Christiane Barz||Mathematics for Business and Economics|
|Prof. Dr. Helmut Dietl||Services- and Operations Management|
|Prof. Dr. Karl Schmedders||Quantitative Business Administration|