Chair for Marketing and Market Research

Team formal

Our chair was founded at the University of Zurich in 2009 with the aim of fostering (quantitative) empirical research and education with relevance to the practical world.

Our mission is to advance knowledge and educate our students in marketing, market research, statistics, consumer behavior, and consumer psychology.

We are committed to developing, disseminating, enhancing, and preserving knowledge. The dynamic interplay between the excitement of discovery, academic study, teaching, and learning is our passion and we seek to pass this onto our community.
The Chair for Marketing and Market Research is also part of the Marketing Group Zurich (MGZ), a collaboration of the Marketing Chairs of the UZH and the ETH. The MGZ aims to do research to develop, enhance, disseminate, and preserve knowledge in all relevant fields of marketing.

Now enjoy our webspace and give us feedback if you ever find something amiss, or have ideas about enhancing the quality of our content.

Best wishes,
René Algesheimer & team

Latest News:

Gipfelblick 27.11.2018 (2018.10.30)


Gipfelblick (PDF, 1258 KB)

It is a great pleasure to announce that we will continue THE PIIK Gipfelblick this fall with the following guest:

Marc Walder, CEO Ringier AG

Please save the date! To stay informed about the upcoming event follow us on Facebook: THE PIIK Gipfelblick on Facebook

More information can be found here.

All Events and News:

News URPP Social Networks


Here is an overview of all News and Events at the Chair of Marketing and Market Research and the URPP on Social Networks.


Also, don't forget to have a look at the Marketing Group Zurich webpage, if you wish to learn more about our projects.