Prof. Dr. Andrea Giuffredi-Kähr - Marketing in the Digital Economy

Andrea Giuffredi-Kähr and her team are part of the University of Zurich's group of marketing associated professorships:

Prof. Dr. René Algesheimer(Marketing and Market Research)
Prof. Dr. Martin Natter (Marketing)
Prof. em. Dr. Hans Peter Wehrli (Marketing)
Prof. Dr. Anne Scherer (Quantitative Marketing)

The research focus lies on how the digitalization transformed the areas of brand management and consumer-brand relationships and the corresponding implications for marketing management as well as behavioral change toward more sustainable consumption.