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Institut für Betriebswirtschaftslehre Chair for Marketing and Market Research

Prof. Dr. René Algesheimer

Professor of Marketing and Market Research

Tel.: +41 44 634 2918

"Let us think the unthinkable, let us do the undoable.
Let us prepare to grapple with the ineffable itself,
and see if we may not eff it after all."

Douglas Adams, Dirk Gently's Holistic Detective Agency

René Algesheimer is a full professor of Marketing and Market Research (Ordinarius) at the University of Zurich since 2009. His research interests lie in studying human values, consumer well-being and social (influence) processes for a sustainable living. He has conducted extensive basic and applied research on predictive social analytics with actionable insights on (virtual) communities, social networks, social media and technology. His research focuses on the ways social structures shape individual's behavior and in reversal how individual's behavior reproduces social structures.

René Algesheimer has extensive experience as keynote speaker, teacher and industry consultant. Originally, he wanted to become a professional musician. However, when he realized how difficult this career path is, he decided to become a professor. Most of the time, you’ll find him sitting in front of huge number tables. The rest of the time he enjoys working on his student's courses. He is a fine art nature photographer and adores creativity, design, working with people, music, (fantasy) books and brings energy to most projects.

Weiterführende Informationen

Research focus: predictive social analytics, social networks and complex systems, (online) community dynamics, evolutionary dynamics, social influence

Methodological focus: empirical modeling, large-scale field experiments

American Marketing Association (AMA)
European Marketing Academy (EMAC)
Swiss Academy of Marketing Science

University of Zurich
Department of Business Administration
Chair for Marketing and Market Research
Andreasstrasse 15
8050 Zurich
Phone: +41 44 634 2918