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Department of Business Administration Marketing in the Digital Economy

Bachelor's and Master's Theses

Application Process

All students who are interested in writing their Bachelor’s or Master’s thesis at Marketing in the Digital Economy please note that there is an application process in place. The respective application form will be published here  during the given time windows as per the table below:

  Spring Fall
Application period* 15. - 30. April 15. - 31. October

Start Date**

mid-June

mid-December

Due Date***

mid-December

mid-June

* If the 15th falls on a weekend or public holiday, the application period starts on the following weekday.

** All applicants will receive a response regarding thesis supervision from our chair within two weeks after the application period closes. Please be sure to check your UZH email account/provided email address regularly during this period. If we do not receive your response in time that you accept the supervision place, we will unfortunately have to assign it to someone else.

*** Due date is exactly six months after the start date. Please also keep in mind the latest registration deadline for your targeted graduation date: UZH - Faculty of Business, Economics and Informatics - Degree Deadlines

General Information Regarding the Application

Applications for a Bachelor’s or Master’s thesis at Marketing in the Digital Economy are only possible twice a year (see application periods above). During the application period, you can find an application form available here. Please note, that we only take applicants into account, who apply within the set application period using the provided application form and providing complete information and documents.

There is no first come, first served principle. Please make use of the application period to provide complete information and documents. For your application, we kindly ask you to provide the following documents:

  • Curriculum vitae
  • Transcript of records (including all courses you attended and the grades you received)
  • Information on your attended marketing courses
  • Information on your software / programming knowledge (R, SPSS, Stata, Matlab, SAS, Python)
  • Only if applicable: Proposal of your own topic (max. one page)

By applying for a thesis at the Chair of Marketing in a Digital Economy, you confirm the following two points:

  1. You can allocate sufficient time to work on your thesis (Master’s thesis: 30 ECTS * 30 hours = 900 hours, Bachelor’s theses: 18 ECTS * 30 hours = 540 hours).
  2. You will actively participate in the literature research courses provided by the Zentralbibliothek Zürich. This course will be held on May 28th at 5:15 pm. Additional information about the courses and the registration process can be found here

Topic Selection

During the application period (please consult the Table above), you can find the list of available topics from Marketing in the Digital Economy (Prof. Dr. Giuffredi-Kähr) together with the ones from the Chair of Marketing (Prof. Dr. Martin Natter) here. You can indicate up to five preferences from the topic list; the exact number of available topics varies between semesters. Please note that sometimes a topic might be restricted to only a Bachelor's or Master's thesis. In principle, it is possible to propose your own topics. To do this, you need to provide a description of the topic, the research question and research gap and why it is relevant. Please enter "99" as your preferred topic in the online application form. Furthermore, please note that if you wish to publish your thesis, you need to suggest a topic on your own.

Weiterführende Informationen

Theses in Business and Economics

Plan the completion of your degree in advance. For further information, please visit the faculty's website on degree conferral dates

Theses Process Through OLAT

We use the OLAT process for the final theses. For further information, please visit the Faculty's website on final theses in OLAT.

Additional Information on the Process of Writing a Thesis at Marketing in the Digital Economy

The process of writing a Bachelor’s or Master’s thesis at Marketing in the Digital Economy is based on the general guidelines of the faculty.

The application process and allocation of theses takes place together with the Chair of Marketing (Prof. Dr. Martin Natter).

The writing process is also based on the guidelines of the Chair of Marketing (Prof. Natter):
Giudelines for writing your thesis (Prof. Natter)
How to write your thesis (Prof. Natter)

However, please note that the process of writing a Bachelor’s or Master’s thesis at Marketing in the Digital Economy differs in a few points from the information and guidelines provided above as detailed in this document.

Template for the Title Page of Your Thesis

Please find the template for the title page of your Bachelor's or Master's thesis at Marketing in the Digital Economy here.

Publication of Student's Theses

Please find the form for publication here.

Inclusive Language

Language doesn’t just reflect reality, it also shapes it. UZH therefore undertakes to use language that does not disadvantage or exclude anyone. Please ensure to use inclusive language in your thesis by following the UZH guidelines.