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All students who are interested in writing their Bachelor’s or Master’s thesis at Marketing in the Digital Economy please note that there is an application process in place. The respective application form will be published here during the given time windows as per the table below:
Spring | Fall | |
Application period* | 15. - 30. April | 15. - 31. October |
Start Date** |
mid-June |
mid-December |
Due Date*** |
mid-December |
mid-June |
* If the 15th falls on a weekend or public holiday, the application period starts on the following weekday.
** All applicants will receive a response regarding thesis supervision from our chair within two weeks after the application period closes. Please be sure to check your UZH email account/provided email address regularly during this period. If we do not receive your response in time that you accept the supervision place, we will unfortunately have to assign it to someone else.
*** Due date is exactly six months after the start date. Please also keep in mind the latest registration deadline for your targeted graduation date: UZH - Faculty of Business, Economics and Informatics - Degree Deadlines
Applications for a Bachelor’s or Master’s thesis at Marketing in the Digital Economy are only possible twice a year (see application periods above). During the application period, you can find an application form available here. Please note, that we only take applicants into account, who apply within the set application period using the provided application form and providing complete information and documents.
There is no first come, first served principle. Please make use of the application period to provide complete information and documents. For your application, we kindly ask you to provide the following documents:
By applying for a thesis at the Chair of Marketing in a Digital Economy, you confirm the following two points:
During the application period (please consult the Table above), you can find the list of available topics from Marketing in the Digital Economy (Prof. Dr. Giuffredi-Kähr) together with the ones from the Chair of Marketing (Prof. Dr. Martin Natter) here. You can indicate up to five preferences from the topic list; the exact number of available topics varies between semesters. Please note that sometimes a topic might be restricted to only a Bachelor's or Master's thesis. In principle, it is possible to propose your own topics. To do this, you need to provide a description of the topic, the research question and research gap and why it is relevant. Please enter "99" as your preferred topic in the online application form. Furthermore, please note that if you wish to publish your thesis, you need to suggest a topic on your own.