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Department of Business Administration Marketing in the Digital Economy

Publications

REFEREED JOURNAL ARTICLES (underlined journals denote VHB-journal classification A+)

  1. Elena Bellio, Buccoliero Luca, Giulia Crestini (2023), “Covid-19 vaccine communication campaigns: a cross-country analysis based on Hofstede cultural dimensions,” Open Journal of Social Sciences. https://doi.org/10.4236/jss.2023.116034
  2. Giuffredi-Kähr, Andrea, Alisa Petrova, and Lucia Malär (2022), “Sponsorship Disclosure of Micro vs. Mega Influencers – A Curse or a Blessing?”, Journal of Interactive Marketing, 57(1), 18-34. https://doi.org/10.1177/10949968221075686
  3. Blas Riesgo, S., Codina, M., & Sádaba, T. (2022). Does Sustainability Matter to Fashion Consumers? Clustering Fashion Consumers and Their Purchasing Behavior in Spain. Fashion Practice, 15, 36 - 63. https://doi.org/10.1080/17569370.2022.2051297
  4. Blas Riesgo, S., Lavanga, M., & Codina, M. (2022). Drivers and barriers for sustainable fashion consumption in Spain: a comparison between sustainable and non-sustainable consumers. International Journal of Fashion Design, Technology and Education, 1 - 13.  https://doi.org/10.1080/17543266.2022.2089239
  5. Buccoliero, Luca, Bellio Elena, Crestini Giulia und A. Arkoudas (2020), “Twitter and politics: Evidence from the US presidential elections 2016,” Journal of Marketing Communications, 26(1), 88-114. https://doi.org/10.1080/13527266.2018.1504228   
  6. Blas, S., Moreno, E., & Portilla, I. (2019). Live political events on Twitter: The case of the 2015 Election Night in Spain. Miguel Hernández Communication Journal, 10, 123-145. https://doi.org/10.21134/mhcj.v10i0.281   
  7. Malär, Lucia, Daniela Herzog, Harley Krohmer, Wayne D. Hoyer, and Andrea Kähr (2018), “The Janus Face of Ideal Self-Congruence: Benefits for the Brand versus Emotional Distress for the Consumer,” Journal of the Association for Consumer Research, 3 (2), 163-74. https://doi.org/10.1086/697080   
  8. Nyffenegger, Bettina, Andrea Kähr, Harley Krohmer, and Wayne D. Hoyer (2018), “How Should Retailers Respond to Consumer Brand Sabotage,” Journal of the Association for Consumer Research, Journal of the Association for Consumer Research, 3 (3), 379-95. https://doi.org/10.1086/698875
  9. Kähr, Andrea, Bettina Nyffenegger, Harley Krohmer und Wayne D. Hoyer (2016), “When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage,” Journal of Marketing, 80 (3), 25-41. https://doi.org/10.1509/jm.15.0006  

BOOKS AND BOOK CHAPTERS

  1. Kähr, Andrea (2017), “Consumer Aggression in Marketing,” Dissertation. Available at: https://boristheses.unibe.ch/id/eprint/1264
  2. Riesgo, S. B. (2019). The consumption side of sustainable fashion: Understanding the attitude-behavior gap among the Spanish consumers. In Fashion Communication in the Digital Age: FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 (pp. 111-117). Springer International Publishing.
  3. Riesgo, S. (2023). (Doctoral Dissertation) The consumption side of sustainable fashion: Understanding the attitude-behavior gap among Spanish consumers. DADUN. DOI: 10.15581/10171/66806

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