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Department of Business Administration Marketing in the Digital Economy


UZH Lichthof

Weiterführende Informationen

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For further information about the faculty, please visit the faculty's website:


Master's Study Program: Minor Marketing

The master's study programm "Minor Marketing", available since fall 2021, deals with the customer-centric management of a company. The goal of such a business strategy is to build long-term, stable and profitable customer relationships.

Students will understand the most critical challenges and opportunities of digitalization, technology, and sustainability in marketing.

For more information, please go to the faculty's website