Assistant Professor in Quantitative Marketing
Institute of Business Administration
“The true delight is in the finding out rather than in the knowing. ”Isaac Asim
Anne Scherer is Assistant Professor for Quantitative Marketing at the Chair of Marketing and Market Research and a Project Leader at the University Research Priority Program on Social Networks. Her primary research interests are the psychological, behavioral and societal consequences of an increasing digitization, automation and dehumanization of human interactions. To address her research questions, Anne mainly relies on large-scale secondary data from customer databases as well as laboratory and online experiments. Her research has been published in the MIS Quarterly, the Journal of the Academy of Marketing Science and the Journal of Business Research.
Prior to joining the University of Zurich, Anne has worked as a post-doctoral researcher at the Chair of Technology Marketing at the ETH Zürich and as a doctoral researcher at the Technische Universität München, where she received her PhD with distinction