New Publication - More than just a Matter of Taste
Our product choices are more than just a matter of taste: they serve as signals of our identity. The paper "Decanting value priorities: Wine choice as an identity signal" , newly published in the Journal of Wine Economics, finds that we use observable cues to communicate different values depending on social context. By selecting specific attributes, we utilize a shared code that translates product cues into a clear broadcast of our personal or professional priorities.
The new publication of Dr. Nils Hossli and Prof. Martin Natter has been published in January 2026:
Hossli, N., & Natter, M. (2026). Decanting value priorities: Wine choice as an identity signal. Journal of Wine Economics, 1–21. https://doi.org/10.1017/jwe.2025.10095