News
News list
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Defense Malin Pimper
We are proud to announce that our assistant Malin Sophie Pimer very successfully defended her doctoral thesis on "The Role of Consumers in Corporate Communication: Strategies to Mitigate Environmental and Misinformation Risks" on February 26, 2026. Congratulations, Malin, to this excellent and inportant research!
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Dr. Sybilla Merian - new appointment at University of Lucerne
Dr. Sybilla Merian was appointed an assistant professorship with tenure track at the University of Lucerne. She will start as an Assistant Professor for Strategic Management in February 2026 - congratulations!
You find out more about the appointment on the Website of the University of Lucerne.
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New Publication - More than just a Matter of Taste
Our product choices are more than just a matter of taste: they serve as signals of our identity. The paper "Decanting value priorities: Wine choice as an identity signal" , newly published in the Journal of Wine Economics, finds that we use observable cues to communicate different values depending on social context. By selecting specific attributes, we utilize a shared code that translates product cues into a clear broadcast of our personal or professional priorities.
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Katherine Rother on the hidden costs of social media ads
Do social media ads carry hidden costs? Katherine Rother and co-authors explored this question in a new project on product returns in the e-commerce space. Their findings suggest that items bought through social media ads are returned more often, posing challenges for consumers (through stricter return policies), businesses (through higher reverse logistics costs), and the environment (through increased CO2 emissions and waste).
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Sybilla Merian at SAMS 2025
Can a Pay What You Want pricing strategy successfully reduce food waste in small village shops? Dr. Sybilla Merian an her co-authors carried out several experiments that show that the reduction in food waste is higher when retailers use the PWYW strategy compared to giving 50% discount on the regular price. She presented her insights at the annual conference of the Swiss Academy of Marketing Science in Lucerne, October 24, 2025.