News
News list
-
Neue Post-Doc Stelle
Per Januar 2026 bieten wir eine Post-Doc Stelle im Umfang von 80% an: Forschung im Bereich Marketing, Durchführung von wissenschaftlichen Studien, Mitwirken bei der Lehre und Betreuung von Bachelor- und Masterarbeiten gehören zum Aufgabenprofil der anspruchsvollen Stelle. Kandidatinnen und Kandidaten verfügen über ein abgeschlossenes Doktorat in BWL, (Wirtschafts-) Informatik, VWL, Statistik oder Mathematik.
-
Katherine Rother on the hidden costs of social media ads
Do social media ads carry hidden costs? Katherine Rother and co-authors explored this question in a new project on product returns in the e-commerce space. Their findings suggest that items bought through social media ads are returned more often, posing challenges for consumers (through stricter return policies), businesses (through higher reverse logistics costs), and the environment (through increased CO2 emissions and waste).
-
Sybilla Merian at SAMS 2025
Can a Pay What You Want pricing strategy successfully reduce food waste in small village shops? Dr. Sybilla Merian an her co-authors carried out several experiments that show that the reduction in food waste is higher when retailers use the PWYW strategy compared to giving 50% discount on the regular price. She presented her insights at the annual conference of the Swiss Academy of Marketing Science in Lucerne, October 24, 2025.