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The article "Multi-unit price promotions and their impact on purchase decisions and sales" published in European Journal of Marketing has been selected as an outstanding paper.
University of Zurich Department of Business Administration Chair of Marketing Prof. Dr. Martin Natter Plattenstrasse 14 CH-8032 Zurich Switzerland
Phone: +41 44 634 13 07 Fax: +41 44 634 43 48
