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Department of Business Administration Chair of Marketing

Publications

Foto eines Büchergestells in einer Bibliothek

                                                                                         "Mikael Damkier/Shutterstock.com"

Weiterführende Informationen

Award for Excellence

The article "Multi-unit price promotions and their impact on purchase decisions and sales" published in European Journal of Marketing has been selected as an outstanding paper.

Contact & Information

University of Zurich
Department of Business Administration
Chair of Marketing
Prof. Dr. Martin Natter
Plattenstrasse 14
CH-8032 Zurich
Switzerland

Phone: +41 44 634 13 07
Fax: +41 44 634 43 48

Bereichs-Navigation

Unterseiten von Publications