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Department of Business Administration International Management

New practitioner publication by Prof Keil in Business Horizon

The practitioner article “Strategic Initiative Portfolios: How to Manage Strategic Challenges Better than One at a Time” co-authored by Professor Keil with Associate Professor Sven Kunisch (University of Aarhus), Professor Christoph Lechner (University of St Gallen), and Dr Michael Boppel (Six AG) has been accepted for publication in Business Horizon. The article focuses on the management of Strategic Initiative Portfolios. In many firms, strategic initiatives lead to frustration and fatigue rather than performance improvements and renewal. One frequently overlooked key to successfully driving value through strategic initiatives lies in shifting the focus from launching disconnected individual strategic initiatives to managing an integrated portfolio of initiatives. The article identifies five key management practices that allow firms to address obstacles to successful initiative management and to enhance value creation through the systematic management of initiative portfolios.