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Department of Business Administration Marketing in the Digital Economy

Silvia Blas Riesgo

Silvia Blas Riesgo, Dr.

  • Postdoctoral Researcher
+41 44 634 05 41
Department of Business Administration, Plattenstrasse 14, CH-8032 Zürich
Room number
PLM J 404

Short Bio

Silvia Blas Riesgo is a Postdoctoral Researcher at the Department of Business Administration, where she is working on the research project “Narcissistic, Machiavellian, and Psychopathic Brands: Measurement, Outcomes, and Contingency Factors” funded by the Swiss National Science Foundation (SNSF).

Before joining the University of Zurich, Silvia obtained a Ph.D. in Communication (2022) at the University of Navarra (Spain). During her Ph.D. studies, Silvia carried out research periods at Erasmus University (Rotterdam, The Netherlands) and Università della Svizzera Italiana (Lugano). The focus of her research was the attitude-behavior gap in sustainable fashion consumption.

Silvia holds a double bachelor’s degree in Journalism and Advertising and Public Relations (University Cardenal Herrera CEU, Valencia, Spain) and a Master’s degree in Communication Research (University of Navarra, Pamplona, Spain). Her research interests are socially relevant topics at the intersection of sustainability, consumer behavior, marketing, and psychology.

Weiterführende Informationen

Curriculum Vitae