Header

Search
Department of Business Administration Marketing in the Digital Economy

Publications of Dr. Silvia Blas Riesgo

JOURNAL ARTICLES

  1. Blas Riesgo, Silvia; Moreno, Elsa; Portilla, Idolla (2019). “Live political events on Twitter: The case of the 2015 Election Night in Spain,” Miguel Hernández Communication Journal, 10, 123-145. https://doi.org/10.21134/mhcj.v10i0.281

  2. Blas Riesgo, Silvia; Lavanga, Mariangela; Codina, Mónica (2022). “Drivers and barriers for sustainable fashion consumption in Spain: a comparison between sustainable and non-sustainable consumers,” International Journal of Fashion Design, Technology and Education, 1 - 13. DOI: 10.1080/17543266.2022.2089239

  3. Blas Riesgo, Silvia; Codina, Mónica; Sádaba, Teresa (2022). “Does Sustainability Matter to Fashion Consumers? Clustering Fashion Consumers and Their Purchasing Behavior in Spain,” Fashion Practice, 15, 36 - 63. DOI: 10.1080/17569370.2022.2051297

  4. Blas Riesgo, Silvia (2023). “La moda sostenible en colecciones y museos: el caso de Fashion For Good,” Indumenta: Revista del Museo del Traje, (6), 176-202. 

BOOK CHAPTERS

  1. Blas Riesgo, Silvia (2019). “The consumption side of sustainable fashion: Understanding the attitude-behavior gap among the Spanish consumers,” in Fashion Communication in the Digital Age: FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 (pp. 111-117). Springer International Publishing. https://doi.org/10.1007/978-3-030-15436-3_10 

  2. Blas Riesgo, Silvia (2023). “The consumption side of sustainable fashion: Understanding the attitude-behavior gap among Spanish consumers,” (Dissertation), DADUN. DOI: 10.15581/10171/6680

  3. Blas Riesgo, Silvia; Lavanga, Mariangela; Codina, Mónica (2024). “Sustainable Consumer Behaviour in Fashion: Enabling and Disabling Factors,” in A. Schramme & N. Verboven (Eds.), Sustainability and the Fashion Industry, pp. 75-100. Routledge Taylor & Francis. doi: 10.4324/9781032659053-10 

  4. Blas Riesgo, Silvia (2024). “From Shoppers to Agents of Change: Consumer Behavior and Collaborative Fashion Consumption,” in J. F. G. Nicholls (Ed.), Textile Industry and the SDGs: Exploring Synergies for a Better Future, pp 61–85, Springer Nature. https://doi.org/10.1007/978-981-97-5073-3_5 

CONFERENCE PRESENTATIONS (presenter in bold)

  1. Blas Riesgo, Silvia; Giuffredi-Kähr, Andrea; Malär, Lucia “When Similarity Backfires: How Dark Triad Consumers React to Dark Triad Brand Personalities” In: Annual Conference of the European Marketing Academy Annual Conference. Pozuelo (Madrid), May 25-30, 2025. 

  2. Giuffredi-Kähr, Andrea; Merian, Sybilla; Blas Riesgo, Silvia; Pimper, Malin; Tanase, Radu; Natter, Martin; Quelle, Tobias “The Impact of Displaying After-Sales Performance Metrics on Return Rates” In: Annual Conference of the European Marketing Academy Annual Conference. Pozuelo (Madrid), May 25-30, 2025. 

  3. Giuffredi-Kähr, Andrea; Merian, Sybilla; Blas Riesgo, Silvia; Pimper, Malin; Tanase, Radu; Natter, Martin; Quelle, Tobias (2024) “The impact of displaying historical after-sales metrics on return rates and purchase likelihood” In: Swiss Academy of Marketing Science. Lucerne (Switzerland), November 1, 2024.  

  4. Blas Riesgo, Silvia; Giuffredi-Kähr, Andrea; Malär, Lucia; Khamitov, Mansur “The power of the dark side: understanding consumer purchase intentions for Dark Triad brands” In: American Marketing Association Winter Academic Conference (virtual conference). Florida (USA), February 23-25, 2024. 

  5. Blas Riesgo, Silvia “La moda sostenible en colecciones y museos: el caso de Fashion For Good” In: La moda en museos y colecciones. Madrid (Spain), January 12-13, 2023.

  6. Blas Riesgo, Silvia; Lavanga, Mariangela; Codina, Mónica “The consumption of (sustainable) Fashion: patterns, drivers and barriers” In: Responsible Fashion Series. Antwerp (Belgium), October 14-15, 2021.  

  7. Blas Riesgo, Silvia; Lavanga, Mariangela; Codina, Mónica “The consumption side of sustainable fashion: price sensitivity, value and transparency demand” In: Global Fashion Conference. Lyon (France), October 21-23, 2020.  

  8. Blas Riesgo, Silvia “The consumption side of sustainable fashion: understanding the attitude-behavior gap among the Spanish consumers” In: Factum19 – Digital Fashion Communication Conference. Lugano (Switzerland), July 21-26, 2019 

  9. Blas Riesgo, Silvia “How do native sustainable fashion brands communicate? The case of Latitude” In: International Association for Media and Communication Research 2019 conference. Madrid (Spain), July 7-11, 2019. 

  10. Blas Riesgo, Silvia; Moreno, Elsa; Portilla, Idolla “Analysis of the social audience on Twitter: the case of the 20D General Elections of 2015 in Spain” In: International Association for Media and Communication Research 2016 conference. Leicester (UK), July 27-31, 2016.