Giulia Crestini accomplished her degrees at the Bocconi University, based in Milan (Italy), where she focused on Management for Arts, Culture and Communication (B.Sc.) and Marketing Management (M.Sc.).

After a few experiences in the corporate field, first at the Italian Chamber of Commerce in Frankfurt am Main and secondly as assistant brand manager at the multinational company Reckitt-Benckiser (Milan), she worked as research assistant at Bocconi within the marketing department. During that time, she developed a strong interest and passion for research in consumer behavior and branding strategies - topics that she still pursues today in her doctoral studies.

She started her doctoral studies at the Department of Business Administration at UZH in January 2019 and joined the marketing team in January 2021.