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Department of Business Administration Marketing in the Digital Economy

Publications of Giulia Crestini


  1. Elena Bellio, Buccoliero Luca, Giulia Crestini (2023), “Covid-19 vaccine communication campaigns: a cross-country analysis based on Hofstede cultural dimensions,” Open Journal of Social Sciences. DOI: 10.4236/jss.2023.116034 
  2. Buccoliero, Luca, Bellio Elena, Crestini Giulia und A. Arkoudas (2020), “Twitter and politics: Evidence from the US presidential elections 2016,” Journal of Marketing Communications, 26(1), 88-114.


  1. Giulia Crestini, Radu Tanase, Andrea Giuffredi-Kähr and Martin Natter “Does price transparency benefit or harm online retailers? A retailer and customer perspective,” In: EMAC Annual Conference. Odense, May 22-26, 2023.
  2. Elena Bellio, Luca Buccoliero, Giulia Crestini “Social communication strategies for the success of vaccination campaigns: COVID-19 cross-country evidences,” In: SIM Conference (Società Italiana Marketing). Salerno, October 20-21, 2022.
  3. Giulia Crestini, Radu Tanase, Andrea Giuffredi-Kähr and Martin Natter “Does Pricing Transparency Benefit or Harm the Retailer-Customer Relationship?,” In: Annual Conference of the Decision Sciences Institute. Virtual conference, November 20-22, 2021.
  4. Giulia Crestini, “How have online customer reviews transformed the role of brands as signals of intangible attributes?” In: American Marketing Association Winter Academic Conference. Virtual Conference, February 17-19, 2021.
  5. Luca Buccoliero, Elena Bellio, Giulia Crestini “Experiential Marketing in hospital: an in-depth analysis of the hospital environment” In: GAMMA – Global Marketing Conference. Tokyo July 26-29, 2018.
  6. Giulia Crestini, “Digital Marketing in tourism: How to strengthen territorial brand value” In: Global CIO Summit – IDC CIO Summit. Astana, June 27-29, 2018.


  1. Luca Buccoliero, Elena Bellio, Giulia Crestini and Enrico Valdani (2019) “The Recipe for Happiness and Wellbeing” Sarfatti25 Bocconi University Magazine (May, 6)