Publications of Giulia Crestini

REFEREED JOURNAL ARTICLES

  1. Buccoliero, Luca, Bellio Elena, Crestini Giulia und A. Arkoudas (2020), “Twitter and politics: Evidence from the US presidential elections 2016,” Journal of Marketing Communications, 26(1), 88-114. https://doi.org/10.1080/13527266.2018.1504228

CONFERENCE PRESENTATIONS (presenter in bold)

  1. Giulia Crestini, Radu Tanase, Andrea Giuffredi-Kähr and Martin Natter “Does Pricing Transparency Benefit or Harm the Retailer-Customer Relationship?,” In: Annual Conference of the Decision Sciences Institute. Virtual conference, November 20-22, 2021.
  2. Giulia Crestini, “How have online customer reviews transformed the role of brands as signals of intangible attributes?” In: American Marketing Association Winter Academic Conference. Virtual Conference, February 17-19, 2021.
  3. Luca Buccoliero, Elena Bellio, Giulia Crestini “Experiential Marketing in hospital: an in-depth analysis of the hospital environment” In: GAMMA – Global Marketing Conference. Tokyo July 26-29, 2018
  4. Giulia Crestini, “Digital Marketing in tourism: How to strengthen territorial brand value” In: Global CIO Summit – IDC CIO Summit. Astana, June 27-29, 2018