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Department of Business Administration Marketing in the Digital Economy

Courses

Vorlesungsverzeichnis

V-Nr Course Start / End Date Lecturers Room
0840
22MO0090
from 21 Sep 2022
to 18 Jan 2023
Wed 10:15-12:00, 18.1.: 10:15-11:45 Andrea Giuffredi-Kähr see details

Vorlesungsverzeichnis

V-Nr Course Start / End Date Lecturers Room
1310
22MO0197
from 18 Sep 2024
to 18 Dec 2024
Wed 10:15-12:00, Wed 12:15-13:45, 18.9.: 10:15-12:00 Andrea Giuffredi-Kähr

Weiterführende Informationen

News & Information

For further information about the faculty, please visit the faculty's website: https://www.oec.uzh.ch/en.html

Master's Study Program: Minor Marketing

The master's study programm "Minor Marketing", available since fall 2021, deals with the customer-centric management of a company. The goal of such a business strategy is to build long-term, stable and profitable customer relationships.

Students will understand the most critical challenges and opportunities of digitalization, technology, and sustainability in marketing.

For more information, please go to the faculty's website