Alumni

Malin Pimper studied economics with a focus on microeconomics and behavioral economics at the University of Konstanz (B.Sc.) and the University of Bamberg (M.Sc.). Beside her studies, Malin worked as a student research assistant and gained practical experience at the German Federal Ministry for Economic Affairs and Energy and the State Parliament of Baden-Württemberg.

Malin’s strong interest in human decision making led her to the University of Zurich, where she joined the team of the Department of Business Administration as a doctoral student under the supervision of Prof. Dr. Martin Natter and Prof. Dr. Andrea Giuffredi-Kähr  in December 2020.

Dr. Pimper's research focuses on socially relevant topics at the intersection of marketing, consumer behavior, and psychology. In spring 2026 she graduated at UZH with her doctoral thesis on "The Role of Consumers in Corporate Communication: Strategies to Mitigate Environmental and Misinformation Risks."

After receiving her PhD in Communication (cum laude) at the University of Navarra, Spain, Dr. Silvia Bla Riesgo joined the team of Prof. Giuffredi-Kähr in March 2023. Until January 2026, she worked as a postdoctoral researcher  in the SNSF fundet project "Narcissistic, Machiavellian, and Psychopathic Brands: Measurement, Outcomes, and Contingency Factors" and supported the chair in teaching and other research projects. 

She recently published a paper on "When self-congruence backfires: how Dark Triad consumers react to Dark Triad brand personalities" together with Andrea Giuffredi-Kähr and Lucia Malär in the Journal of Business Research.

Giulia Crestini joined the chair for Marketing in the Digital Economy in 2021. She accomplished her B.Sc. and M.Sc. degrees at the Bocconi University in Milan, Italy., she started her doctoral studies at the University of Zurich in 2019.

After a few experiences in the corporate field, first at the Italian Chamber of Commerce in Frankfurt am Main and, secondly, as assistant brand manager at the multinational company Reckitt-Benckiser (Milan), she worked as a research assistant at Bocconi within the marketing department. During that time, she developed a strong interest and passion for research in consumer behavior and branding strategies - topics that she then pursued in her doctoral thesis "The Influence of Different Market Actors on Consumer Decision Making in the Digital Age", supervised by Prof. Andrea Giuffredi-Kähr and successfully defended in January 2024.