Alumni

Malin Pimper studied economics with a focus on microeconomics and behavioral economics at the University of Konstanz (B.Sc.) and the University of Bamberg (M.Sc.). Beside her studies, Malin worked as a student research assistant and gained practical experience at the German Federal Ministry for Economic Affairs and Energy and the State Parliament of Baden-Württemberg.

Malin’s strong interest in human decision making led her to the University of Zurich, where she joined the team of the Department of Business Administration as a doctoral student under the supervision of Prof. Dr. Martin Natter and Prof. Dr. Andrea Giuffredi-Kähr  in December 2020.

Dr. Pimper's research focuses on socially relevant topics at the intersection of marketing, consumer behavior, and psychology. In spring 2026 she graduated at UZH with her doctoral thesis on "The Role of Consumers in Corporate Communication: Strategies to Mitigate Environmental and Misinformation Risks."