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Department of Business Administration Marketing in the Digital Economy

Publications of Prof. Dr. Andrea Giuffredi-Kähr

REFEREED JOURNAL ARTICLES (bold: VHB-Journal Classification A+)

  1. Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne D. (2016), “When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage,” Journal of Marketing, 80 (3), 25-41. https://doi.org/10.1509/jm.15.0006
  2. Malär, Lucia; Herzog, Daniela; Krohmer, Harley; Hoyer, Wayne D.; Kähr, Andrea (2018), “The Janus Face of Ideal Self-Congruence: Benefits for the Brand versus Emotional Distress for the Consumer,” Journal of the Association for Consumer Research, 3 (2), 163-74. https://doi.org/10.1086/697080
  3. Nyffenegger, Bettina; Kähr, Andrea; Krohmer, Harley; Hoyer, Wayne D. (2018), “How Should Retailers Respond to Consumer Brand Sabotage,” Journal of the Association for Consumer Research, Journal of the Association for Consumer Research, 3 (3), 379-95. https://doi.org/10.1086/698875
  4. Giuffredi-Kähr, Andrea; Petrova, Alisa; Malär, Lucia (2022), “Sponsorship Disclosure of Micro vs. Mega Influencers – A Curse or a Blessing?”, Journal of Interactive Marketing, 57(1), 18-34. https://doi.org/10.1177/10949968221075686
  5. Malär, Lucia; Giuffredi-Kähr, Andrea (2024), "The Dark Triad of brand personality: Scale development and validation", Psychology & Marketing, 1-13.https://doi.org/10.1002/mar.22081
  6. Ammann, Clemens; Giuffredi-Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley;  Hoyer, Wayne D. (2025), "Beyond Strong Bonds: a Typology and Motivational Insights into Online Brand Defenders," Journal of Interactive Marketing, 60 (3), 271-92.https://doi.org/10.1177/10949968251320615

BOOKS

  1. Kähr, Andrea (2017), “Consumer Aggression in Marketing,” Dissertation. Available at: https://boristheses.unibe.ch/id/eprint/1264

CONFERENCE PRESENTATIONS (presenter in bold)

  1. Blas Riesgo, Silvia; Giuffredi-Kähr, Andrea; Malär, Lucia “When Similarity Backfires: How Dark Triad Consumers React to Dark Triad Brand Personalities” In: Annual Conference of the European Marketing Academy Annual Conference. Pozuelo (Madrid), May 25-30, 2025.

  2. Giuffredi-Kähr, Andrea; Merian, Sybilla; Blas Riesgo, Silvia; Pimper, Malin; Tanase, Radu; Natter, Martin; Quelle, Tobias “The Impact of Displaying After-Sales Performance Metrics on Return Rates” In: Annual Conference of the European Marketing Academy Annual Conference. Pozuelo (Madrid), May 25-30, 2025.

  3. Giuffredi-Kähr, Andrea; Merian, Sybilla; Blas Riesgo, Silvia; Pimper, Malin; Tanase, Radu; Natter, Martin; Quelle, Tobias (2024). The impact of displaying historical after-sales metrics on return rates and purchase likelihood. Swiss Academy of Marketing Science, Lucerne, Switzerland, November 1, 2024. 

  4. Giuffredi-Kähr, Andrea; Nyffenegger, Bettina; Khamitov, Mansur; Hoyer, Wayne D.; Krohmer, Harley "Amplifying and Buffering: Understanding Consumer-Brand Relationships in the Face of Negative Events - A Meta-Analytical Study" In: CB SIG. Vienna, July 1-3, 2024.

  5. Pimper, Malin; Giuffredi-Kähr, Andrea "The Art of Understanding Consumers: Using Consumers' Sustainability Understanding to Foster Sustainable Consumption" In: CB SIG. Vienna, July 1-3, 2024.

  6. Malär, Lucia; Giuffredi-Kähr, Andrea "The Dark Triad of Brand Personality: Brand Narcissism, Machiavellianism, and Psychopathy" In: CB SIG. Vienna, July 1-3, 2024.

  7. Giuffredi-Kähr, Andrea; Nyffenegger, Bettina; Khamitov, Mansur; Hoyer, Wayne D.; Krohmer, Harley "Understanding the opposing role of consumers’ brand relationship in the context of negative events: a meta-analytical approach" In: EMAC Annual Conference. Bukarest, May 28-31, 2024.

  8. Malär, Lucia; Giuffredi-Kähr, Andrea "The Dark Triad of Brand Personality: Brand Narcissism, Machiavellianism, and Psychopathy" In: EMAC Annual Conference. Bukarest, May 28-31, 2024.
  9. Malär, Lucia; Giuffredi-Kähr, Andrea; Beichert, Maximilian "The Rise of Influencer Sharenting – What is it and How Can Children Be (Better) Protected?" In: EMAC Annual Conference. Bukarest, May 28-31, 2024.
  10. Blas Riesgo, Silvia; Giuffredi-Kähr, Andrea; Malär, Lucia; Khamitov, Mansur “The power of the dark side: understanding consumer purchase intentions for Dark Triad brands” In: American Marketing Association Winter Academic Conference (virtual conference). Florida, February 23-25, 2024.
  11. Giuffredi-Kähr, Andrea; Nyffenegger, Bettina; Khamitov, Mansur; Hoyer, Wayne D.; Krohmer, Harley “When Is Love Blind and When Does Love Become Hate? Shedding Light on Consumers’ Paradoxical Responses to Negative Brand Events” In: American Marketing Association Winter Academic Conference. Florida, February 23-25, 2024.
  12. Crestini, Giulia; Giuffredi-Kähr, Andrea “Social Media Influencers Do Not All Influence in the Same Way” In: American Marketing Association Winter Academic Conference (virtual conference). Florida, February 23-25, 2024.
  13. Giuffredi-Kähr, Andrea; Malär, Lucia; Beichert, Maximilian “Commercial Sharenting – How to Protect Children’s Privacy Rights?” Marketing and the Creator Economy Conference, New York, November 30 – December 1, 2023.
  14. Pimper, Malin; Giuffredi-Kähr, Andrea “The Art of Speaking the Same Sustainable Language: Using Consumers’ Sustainability Understanding to Foster Sustainable Consumption,” In: Conference of the Swiss Academy of Marketing Science, Lucerne, October 20, 2023.
  15. Giuffredi-Kähr, Andrea; Malär, Lucia “Influencer Sharenting - How Can Children's Privacy Rights Be (Better) Protected?,” In: EMAC Annual Conference. Odense, May 22-26, 2023.
  16. Crestini, Giulia; Tanase, Radu; Giuffredi-Kähr, Andrea; Natter, Martin; Quelle, Tobias “Does price transparency benefit or harm online retailers? A retailer and customer perspective,” In: EMAC Annual Conference. Odense, May 22-26, 2023.
  17. Giuffredi-Kähr, Andrea; Pimper, Malin; Stöckli, Sabrina; Merian, Sybilla; Natter, Martin "Share a future without plastic - by strengthening group identity and group efficacy," In: Climate Change Challenge Conference (Pre-conference to the Conference of the Society of Consumer Psychology), Puerto Rico, March 2, 2023.
  18. Häusermann, Sylvia; Giuffredi-Kähr, Andrea; Malär, Lucia; Khamitov, Mansur "Why you keep purchasing from brands with a Dark Triad brand personality even if it makes you feel bad" In: EMAC – Doctoral Colloquium. Budapest, May 22-24, 2022.
  19. Crestini, Giulia; Tanase, Radu; Giuffredi-Kähr, Andrea; Natter, Martin “Does Pricing Transparency Benefit or Harm the Retailer-Customer Relationship?,” In: Annual Conference of the Decision Sciences Institute. Virtual conference, November 20-22, 2021.
  20. Tipaldi, Petra; Giuffredi-Kähr, Andrea; Natter, Martin; Mak, Vincent “Flexibility in Commitment Devices Contingent on Self- vs. Other-Achieved Goals,” In: Conference of the Swiss Academy of Marketing Science, Lucerne, October 15, 2021.
  21. Malär, Lucia; Giuffredi-Kähr, Andrea; Khamitov, Mansur "The Dirty Thirty of Brand Personality: Narcissistic, Machiavellian, and Psychopathic Brands," In: Conference of the Association for Consumer Research. Virtual conference, October 1-3, 2020.
  22. Ammann, Clemens; Giuffredi-Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne D. "Brand Defense," In: American Marketing Association Winter Academic Conference. San Diego, February 14-16, 2020.
  23. Giuffredi-Kähr, Andrea; Nyffenegger, Bettina; Hoyer, Wayne D.; Khamitov, Mansur; Krohmer, Harley "Consumer Brand Sabotage," In: American Marketing Association Winter Academic Conference. San Diego, February 14-16, 2020.
  24. Giuffredi-Kähr, Andrea; Nyffenegger, Bettina; Khamitov, Mansur; Krohmer, Harley; Hoyer, Wayne D. "How Consumer Brand Sabotage Affects Observing Consumers: Buffering versus Amplifying Effects of Consumers’ Prior Self-Brand Connections," In: Association for Consumer Research Conference. Atlanta. October 17 -20, 2019.
  25. Giuffredi-Kähr, Andrea; Nyffenegger, Bettina; Khamitov, Mansur; Krohmer, Harley; Hoyer, Wayne D. "How Consumer Brand Sabotage Affects Other Consumers: The Differential Role of Self-Brand Connection," In: Consumer Behavior Special Interest Group Conference. Bern. July 5-7, 2019.
  26. Ammann, Clemens; Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne D. "What Drives Consumers to Defend Your Brand Against Criticism? Egoistic versus Altruistic Motives," In: Annual Conference of the European Marketing Academy. Hamburg. May 27 -31, 2019.
  27. Petrova, Alisa; Kähr, Andrea; Malär, Lucia; Hauert, Dominik (2019), “Ad Transparency in Influencer Marketing: A Curse or A Blessing?,” In: American Marketing Association Winter Academic Conference. Austin. February 22 - 24, 2019.
  28. Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne D. (2018), “When Consumer Brand Sabotage Harms Other Consumers Relationship with the Brand,” In: Association for Consumer Research Conference. Dallas. October 14-14, 2018.
  29. Petrova, Alisa; Kähr, Andrea; Malär, Lucia; Stucki, Nadine (2018), “Influencer Marketing: When and Why Does Ad Disclosure Matter?,” In: Annual Conference of the European Marketing Academy. Glasgow. May 29 – June 1, 2018.
  30. Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne D. (2017), “How Should Retailers Respond to Consumer Brand Sabotage,” In: Conference of the Jay H. Baker Retailing Center, Wharton School of Business Accompanying the Special Issue of the Journal of the Association for Consumer Research on the Consumer Response to the Evolving Retailing Landscape. Philadelphia. June 22-23, 2017.
  31. Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne D. (2016), “Consumer Brand Sabotage – Phenomenon and Managerial Challenges,” In: Conference of the Institute of Brands and Brand Relationships. Toronto. May 18-20, 2016.
  32. Kähr, Andrea; Casanova, Marco; Heri, Patrick; Krohmer, Harley (2016), “Response Strategies to Negative Electronic Word-of-Mouth and Marketing Performance: The Moderating Role of Message Credibility,” In: Annual Conference of the European Marketing Academy. Oslo. May 24-27, 2016.

CONFERENCE POSTERS (presenter in bold)

  1. Pimper, Malin; Giuffredi-Kähr, Andrea "The Art of Sustainable Speaking: How Communicating
    Consumers’ Understanding of Sustainability Increases Organic Consumption" In: Conference of the Association for Consumer Research. Paris, September 25 - 29, 2024.
  2. Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne D. (2017), “Consumer Brand Sabotage: When and Why Does it Cause Damage among Consumers?,” In: Association for Consumer Research Conference. San Diego. October 26-29, 2017.