The Role of Consumers in Corporate Communication - Doctoral Thesis Malin Pimper
Congratulations, Dr. Malin Pimper to a very competent, well structured and extremely convincing defense of your thesis! You can be proud of your achievements and the scientific output of your dissertation. All three papers are currently under review at leading marketing journals.
In her thesis "The Role of Consumers in Corporate Communication: Strategies to Mitigate Environmental and Misinformation Risks", Malin Pimper highlights the role of consumers and shows how firms can develop communication strategies to face two main risks of today's businesses: environment and misinformation.