Prof. Dr. Martin Natter - Publications

ZORA Publication List

Publications

• Kim, J.-Y., Brünner, T., Skiera, B., & Natter, M. (2014). A comparison of different pay-per-bid auction formats International Journal of Research in Marketing, 31, 368–379. https://doi.org/10.1016/j.ijresmar.2014.04.003
• Drechsler, W., Natter, M., & Leeflang, P. S. H. (2013). Improving marketing’s contribution to new product development Journal of Product Innovation Management, 30, 298–315. https://doi.org/10.1111/j.1540-5885.2012.01010.x
• Drechsler, W., & Natter, M. (2012). Understanding a firm’s openness decisions in innovation Journal of Business Research, 65, 438–445. https://doi.org/10.1016/j.jbusres.2011.11.003
• Nies, S., & Natter, M. (2012). Does private label quality influence consumers’ decision on where to shop? Psychology & Marketing, 29, 279–292. https://doi.org/10.1002/mar.20521
• Natter, M., & Feurstein, M. (2011). Correcting for CBC model bias: a hybrid scanner data - conjoint model The International Review of Retail, Distribution and Consumer Research, 11, 247–254. https://doi.org/10.1080/713770600
• Drechsler, W., & Natter, M. (2011). Do price charts provided by online shopbots influence price expectations and purchase timing decisions? Journal of Interactive Marketing, 25, 95–109. https://doi.org/10.1016/j.intmar.2011.02.001
• Verhoef, P. C., Leeflang, P. S. H., Reiner, J., Natter, M., Baker, W., Grinstein, A., Gustafsson, A., Morrison, P., & Saunders, J. (2011). A cross-national investigation into the marketing department’s influence within the firm: towards initial empirical generalizations Journal of International Marketing, 19, 59–86. https://doi.org/10.1509/jimk.19.3.59
• Cornelius, B., Natter, M., & Faure, C. (2010). How storefront displays influence retail store image Journal of Retailing and Consumer Services, 17, 143–151. https://doi.org/10.1016/j.jretconser.2009.11.004
• Cornelius, B., Wagner, U., & Natter, M. (2010). Managerial applicability of graphical formats to support positioning decisions Journal Für Betriebswirtschaft, 60, 167–201. https://doi.org/10.1007/s11301-010-0061-y
• Kim, J.-Y., Natter, M., & Spann, M. (2010). Kish - where customers pay as THEY wish Review of Marketing Science, 8, 3. https://doi.org/10.2202/1546-5616.1118
• Faure, C., & Natter, M. (2010). New metrics for evaluating preference maps International Journal of Research in Marketing, 27, 261–270. https://doi.org/10.1016/j.ijresmar.2010.03.005
• Ozimec, A.-M., Natter, M., & Reutterer, T. (2010). Geographical Information Systems–based marketing decisions: effects of alternative visualizations on decision quality Journal of Marketing, 74, 94–110. https://doi.org/10.1509/jmkg.74.6.94
• Nies, S., & Natter, M. (2010). Are private label users attractive targets for retailer coupons? International Journal of Research in Marketing, 27, 281–291. https://doi.org/10.1016/j.ijresmar.2010.05.001
• Kim, J.-Y., Natter, M., & Spann, M. (2009). Pay-what-you-want - a new participative pricing mechanism Journal of Marketing, 73, 44–58. https://doi.org/10.1509/jmkg.73.1.44
• Mild, A., Natter, M., Reutterer, T., Taudes, A., & Wöckl, J. (2009). Retail revenue management European Retail Research, 23, 89–106.
• Reiner, G., Natter, M., & Drechsler, W. (2009). Life cycle profit – reducing supply risks by integrated demand management Technology Analysis and Strategic Management, 21, 653–664. https://doi.org/10.1080/09537320902969190
• Natter, M., Mild, A., Wagner, U., & Taudes, A. (2008). Planning new tariffs at tele.ring: the application and impact of an integrated segmentation, targeting, and positioning tool Marketing Science, 27, 600–609. https://doi.org/10.1287/mksc.1070.0307
• Natter, M., Reutterer, T., Mild, A., & Taudes, A. (2007). An assortment-wide decision-support system for dynamic pricing and promotion planning in DIY retailing Marketing Science, 26, 576–583. https://doi.org/10.1287/mksc.1060.0217
• Reiner, G., & Natter, M. (2007). An encompassing view on markdown pricing strategies: an analysis of the austrian mobile phone market OR Spektrum, 29, 173–192. https://doi.org/10.1007/s00291-005-0027-y
• Reutterer, T., Mild, A., Natter, M., & Taudes, A. (2006). A dynamic segmentation approach for targeting and customizing direct marketing campaigns Journal of Interactive Marketing, 20, 43–57. https://doi.org/10.1002/dir.20066

Pagination