Prof. Dr. Martin Natter Publications

ZORA Publication List

Publications

• Tipaldi, Petra; Natter, Martin (2022). Older adults' decisions on smart home systems: Better put an age tag on it!. Psychology & Marketing, 39(9):1747-1761.
• Merian, Sybilla; Stöeckli, Sabrina; Fuchs, Klaus Ludwig; Natter, Martin (2022). Buy Three to Waste One? How Real-World Purchase Data Predict Groups of Food Wasters. Sustainability, 14(16):10183.
• Wamsler, Julia; Vuckovac, Denis; Natter, Martin; Ilic, Alexander (2022). Live shopping promotions: which categories should a retailer discount to shoppers already in the store?. OR Spektrum:Epub ahead of print.
• Wamsler, Julia; Natter, Martin; Algesheimer, René (2022). Transitioning to dynamic prices: Should pricing authority remain with the company or be delegated to the service employees instead?. Journal of Business Research, 139:1476-1488.
• Blessing, Gerald; Natter, Martin (2019). Do mystery shoppers really predict customer satisfaction and sales performance?. Journal of Retailing, 95(3):47-62.
• Brünner, Tobias; Reiner, Jochen; Natter, Martin; Skiera, Bernd (2019). Prospect theory in a dynamic game: Theory and evidence from online pay-per-bid Auctions. Journal of Economic Behavior & Organization, 164:215-234.
• Taudes, Alfred; Natter, Martin; Reimann, Olivier (2017). Udo Wagner zum 65. Geburtstag. Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 69(4):477-482.
• Drechsler, Salome; Leeflang, Peter S H; Bijmolt, Tammo H A; Natter, Martin (2017). Multi-unit price promotions and their impact on purchase decisions and sales. European Journal of Marketing, 51(5/6):1049-1074.
• Vuckovac, Denis; Wamsler, Julia; Ilic, Alexander; Natter, Martin (2016). Getting the timing right: leveraging category inter-purchase times to improve recommender systems. In: ACM Conference on Recommender Systems 2016 (RecSys 2016), Boston, 15 September 2016 - 19 September 2016. ACM, Association for Computing Machinery, 277-280.
• Kostyra, Daniel S; Reiner, Jochen; Natter, Martin; Klapper, Daniel (2016). Decomposing the effects of online customer reviews on brand, price, and product attributes. International Journal of Research in Marketing, 33(1):11-26.
• Natter, Martin; Kaufmann, Katharina (2015). Voluntary market payments: underlying motives, success drivers and success potentials. Journal of Behavioral and Experimental Economics, 57(C):149-157.
• Natter, Martin; Ozimec, Ana-Marija; Kim, Ju-Young (2015). ECO: Entega’s profitable new customer acquisition on online price comparison sites. Marketing Science, 34(6):789-803.
• Natter, Martin; Reutterer, Thomas; Mild, Andreas (2014). Dynamic Pricing Support Systems for DIY Retailers - A Case Study from Austria. GFK Marketing Intelligence Review, 1(1):46-53.
• Reiner, Jochen; Natter, Martin; Skiera, Bernd (2014). The impact of buy-now features in pay-per-bid auctions. Journal of Management Information Systems, 31(2):77-104.
• Kim, Ju-Young; Natter, Martin; Spann, Martin (2014). Sampling, discounts or pay-what-you-want: two field experiments. International Journal of Research in Marketing, 31(3):327-334.
• Kim, Ju-Young; Brünner, Tobias; Skiera, Bernd; Natter, Martin (2014). A comparison of different pay-per-bid auction formats. International Journal of Research in Marketing, 31(4):368-379.
• Drechsler, Wenzel; Natter, Martin; Leeflang, Peter S H (2013). Improving marketing’s contribution to new product development. Journal of Product Innovation Management, 30(2):298-315.
• Drechsler, Wenzel; Natter, Martin (2012). Understanding a firm’s openness decisions in innovation. Journal of Business Research, 65(3):438-445.
• Nies, Salome; Natter, Martin (2012). Does private label quality influence consumers' decision on where to shop?. Psychology & Marketing, 29(4):279-292.
• Drechsler, Wenzel; Natter, Martin (2011). Do price charts provided by online shopbots influence price expectations and purchase timing decisions?. Journal of Interactive Marketing, 25(2):95-109.

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