Prof. Dr. Martin Natter - Publications

ZORA Publication List

Publications

• Hossli, N., & Natter, M. (2026). Decanting value priorities: Wine choice as an identity signal Journal of Wine Economics, 1–21. https://doi.org/10.1017/jwe.2025.10095
• Stangl, B., Kastner, M., & Natter, M. (2025). The Impact of Cost Structure Appeals on Fairness Perceptions and Payments Journal of Service Research, Epub ahead of print. https://doi.org/10.1177/10946705251341080
• Reiner, J., Wamsler, J., Bornemann, T., & Natter, M. (2025). EXPRESS: How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk Signal Journal of Marketing Research, 62(1), 154–169. https://doi.org/10.1177/00222437241270217
• Hossli, N., Natter, M., & Algesheimer, R. (2024). On the importance of congruence between personal and work values – How value incongruence affects job satisfaction: A multiple mediation model International Journal of Wellbeing, 14(3), 1–18. https://doi.org/10.5502/ijw.v14i3.2905
• Merian, Sybilla; O'Sullivan, Kevin; Stöckli, Sabrina; Beretta, Claudio; Müller, Nadina; Tiefenbeck, Verena; Fleisch, Elgar; Natter, Martin (2024). A field experiment to assess barriers to accurate household food waste measurements Resources, Conservation, and Recycling, 206:107644.
• Wamsler, J., Vuckovac, D., Natter, M., & Ilic, A. (2024). Live shopping promotions: which categories should a retailer discount to shoppers already in the store?
• Tipaldi, Petra; Natter, Martin (2022). Older adults' decisions on smart home systems: Better put an age tag on it!
• Merian, Sybilla; Stöckli, Sabrina; Fuchs, Klaus Ludwig; Natter, Martin (2022). Buy Three to Waste One? How Real-World Purchase Data Predict Groups of Food Wasters Sustainability, 14(16):10183.
• Wamsler, Julia; Natter, Martin; Algesheimer, René (2022). Transitioning to dynamic prices: Should pricing authority remain with the company or be delegated to the service employees instead?
• Blessing, Gerald; Natter, Martin (2019). Do mystery shoppers really predict customer satisfaction and sales performance?
• Brünner, Tobias; Reiner, Jochen; Natter, Martin; Skiera, Bernd (2019). Prospect theory in a dynamic game: Theory and evidence from online pay-per-bid Auctions Journal of Economic Behavior & Organization, 164:215-234.
• Drechsler, Salome; Leeflang, Peter S H; Bijmolt, Tammo H A; Natter, Martin (2017). Multi-unit price promotions and their impact on purchase decisions and sales European Journal of Marketing, 51(5/6):1049-1074.
• Taudes, Alfred; Natter, Martin; Reimann, Olivier (2017). Udo Wagner zum 65. Geburtstag. Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 69(4):477-482.
• Vuckovac, Denis; Wamsler, Julia; Ilic, Alexander; Natter, Martin (2016). Getting the timing right: leveraging category inter-purchase times to improve recommender systems In: ACM Conference on Recommender Systems 2016 (RecSys 2016), Boston, 15 September 2016 - 19 September 2016. ACM, Association for Computing Machinery, 277-280.
• Kostyra, Daniel S; Reiner, Jochen; Natter, Martin; Klapper, Daniel (2016). Decomposing the effects of online customer reviews on brand, price, and product attributes International Journal of Research in Marketing, 33(1):11-26.
• Natter, Martin; Ozimec, Ana-Marija; Kim, Ju-Young (2015). ECO: Entega’s profitable new customer acquisition on online price comparison sites Marketing Science, 34(6):789-803.
• Natter, Martin; Kaufmann, Katharina (2015). Voluntary market payments: underlying motives, success drivers and success potentials Journal of Behavioral and Experimental Economics, 57(C):149-157.
• Kim, Ju-Young; Natter, Martin; Spann, Martin (2014). Sampling, discounts or pay-what-you-want: two field experiments International Journal of Research in Marketing, 31(3):327-334.
• Kim, Ju-Young; Brünner, Tobias; Skiera, Bernd; Natter, Martin (2014). A comparison of different pay-per-bid auction formats International Journal of Research in Marketing, 31(4):368-379.
• Reiner, Jochen; Natter, Martin; Skiera, Bernd (2014). The impact of buy-now features in pay-per-bid auctions Journal of Management Information Systems, 31(2):77-104.

Pagination