Prof. Dr. Martin Natter Publications

ZORA Publication List

Publications

• Pennings, Enrico; Natter, Martin (2001). Strategic diversification and capacity utilization. International Journal of Production Economics, 72(3):261-272.
• Natter, Martin; Feurstein, Markus (2001). Correcting for CBC model bias: a hybrid scanner data - conjoint model. The International Review of Retail, Distribution and Consumer Research, 1(3):1-8.
• Natter, Martin; Mild, Andreas; Feurstein, Markus; Dorffner, Georg; Taudes, Alfred (2001). The effect of incentive schemes and organizational arrangements on the new product development process. Management Science, 47(8):1029-1045.
• Reutterer, Thomas; Natter, Martin (2000). Segmentation Based Competitive Analysis with MULTICLUS and Topology Representing Networks. Computers & Operations Research, 27(11-12):1227-1247.
• Feurstein, Markus; Natter, Martin (2000). Fast high precision decision rules for valuing manufacturing flexibility. European Journal of Operational Research, 120(1):108-117.
• Natter, Martin (1999). Conditional Market Segmentation by Neural Networks: A Monte Carlo Study. Journal of Retailing and Consumer Services, 6(4):237-248.
• Hruschka, Harald; Natter, Martin (1999). Comparing performance of feed-forward neural nets and k-means for cluster-based market segmentation. European Journal of Operational Research, 114(2):346-353.
• Natter, Martin; Hruschka, Harald (1998). Evaluation of Aggressive Competitive Pricing Strategies. Marketing Letters, 9(4):337-347.
• Taudes, Alfred; Natter, Martin; Trcka, Michael (1998). Real option valuation with neural networks. International Journal of Intelligent Systems in Accounting, Finance, 7(1):43-52.
• Haefke, Christian; Natter, Martin; Soni, Tarun; Otruba, Heinrich (1997). Adaptive methods in macroeconomic forecasting. International Journal of Intelligent Systems in Accounting, Finance, 6(1):1-10.

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