Writing Process

Students who have successfully registered and received a confirmation for writing their Bachelor's or Master's Thesis at our Chair, please familiarize yourself with the documents below before you start writing your thesis.
 

Guidelines for writing your Thesis, Chair Prof. Natter (PDF, 136 KB)

How to write your Thesis, Chair Prof. Natter (PDF, 415 KB)

Publication of student theses (PDF, 96 KB)

By applying for a thesis at the Chair of Marketing or the Chair of Marketing in a Digital Economy, you confirm the following two points:

1. You can allocate sufficient time to work on your thesis (Master’s thesis: 30 ECTS * 30 hours = 900 hours, Bachelor’s theses: 18 ECTS * 30 hours = 540 hours).
2. You will actively participate in the literature research courses provided by the Zentralbibliothek Zürich. These courses will be held on either November 7th or 30th at 5:15 pm or 6:45 pm. Additional information about the courses and the registration process can be found here: https://www.zb.uzh.ch/de/events