Overview Courses

 

Spring Semester

 

 

Fall Semester

 

Assessment Assessment
 

Business Administration I
Lecture and Excercises
AOEC0014

 

Bachelor Bachelor

New Product Marketing
Block Lecture
BOEC0361

Interactive Marketing Communication
Block Lecture
BOEC0360

 

 

Marketing Strategy
Block Seminar
BOEC0368

 

Master Master
Retail Marketing
Block Lecture
MOEC0447

 

Consumer Insights
Block Lecture
MOEC0462

Part of  Minor Marketing

Seminar in Retail Marketing *
Block Seminar
MOEC0479

* currently not part of the curriculum
(last course in 2020, next course planned for spring semester 2023)

 
PhD PhD

PhD Seminar in Quantitative
Marketing Research

Block Seminar
DOEC0384

PhD Seminar in Quantitative
Marketing Research

Block Seminar
DOEC0384