Overview Courses

 

Spring Semester

 

 

Fall Semester

 

Assessment Assessment
 

Business Administration I
Lecture and Excercises
AOEC0014

 

Bachelor Bachelor

New Product Marketing
Block Lecture
BOEC0361

Interactive Marketing Communication*
Block Lecture
BOEC0360

* new title as of HS18 (previously "Personalized Marketing")

 

Marketing Strategy
Block Seminar
BOEC0368

 

Master Master
Retail Marketing
Block Lecture
MOEC0447

 
Consumer Insights
Block Lecture
MOEC0462

 

Seminar in Retail Marketing
Block Seminar
MOEC0479

 

 
PhD PhD

PhD Seminar on Probability Models and Customer Lifetime Value Analysis
One-Time Block Seminar (FS19 )
DOEC0881

PhD Seminar in Quantitative
Marketing Research

Block Seminar
DOEC0384