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Department of Business Administration Chair of Marketing


Weiterführende Informationen

New Master's Study Program: Minor Marketing

The master's study programm "Minor Marketing", available as of fall 2021, deals with the customer-centric management of a company. The goal of such a business strategy is to build long-term, stable and profitable customer relationships.

Students will understand the most critical challenges and opportunities of digitalization, technology, and sustainability in marketing.

For more information, please go to the faculty's website

Course Catalogue

Detailed information on the courses offered by the Chair of Marketing can be found in the course catalogue of the University of Zurich.

When in doubt, please always refer to the information published in the course catalogue.


Booking Courses

Please register for your course via UZH module booking within the indicated module booking period.

If not otherwise specified, the booking also serves as registration for the examination.

Please follow the module booking online instructions (seven steps to success) and be aware of respective deadlines.