Courses

The master's study program "Minor Marketing", available since fall 2021, is being replaced by the new "Minor in Marketing, Digital Transformation and Entrepreneurship" starting in 2026.

Students already inrolled in the minor study program Marketing may complete the program. Find more information on the faculty website here.

In the new minor study program Marketing, Digital Transformation and Entrepreneurship students will understand how digitalization, new technologies, and sustainability influence a firm’s marketing activities. They learn to design innovative business models, understand consumer behavior in an increasingly digital environment, and make data-driven decisions, 

Detailed information is to be found on the websites of the business department and the faculty.

Detailed information on the courses offered by the Chair of Marketing can be found in the course catalogue of the University of Zurich.
 

When in doubt, please always refer to the information published in the course catalogue.

Please register for your course via UZH module booking  within the indicated module booking period.

If not otherwise specified, the booking also serves as registration for the examination.

Please follow the module booking online instructions (seven steps to success) and be aware of respective deadlines.