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Department of Business Administration Chair of Marketing

Fall Semester 2024

Assessment Level

Business Administration I (Betriebswirtschaftslehre I)

Course Number
(Catalogue Link)

 03SM22AOEC01

Type of Course

Lecture and Exercises

Course Language

German

ECTS

3

Lecturer

Prof. Dr. Martin Natter
Prof. Dr. Andreas Georg Scherer

Contact

For questions regarding part 2 of this lecture "Grundlagen des Marketing", please contact Ms. Sybilla Merian

Date and Time

various

Room

various

Start of Lecture

16 September 2024

Registration

Please register via UZH module booking

Online Examination

tbd

Further Course Information

BWL I

Bachelor Level

Interactive Marketing Communication (Interaktive Marketingkommunikation)

Course Number
(Catalogue Link)

03SM22BO0043

Type of Course

Lecture with Practical Excercises

Course Language

German (course materials in German and English)

ECTS

3

Lecturer

Dr. Daniel Kostyra

Contact

For questions please contact  Mr. Nils Hossli

Date and Time

26 August - 30 August 2024, 09:00 - 15:00

Room

tbd

Registration

Please register via UZH module booking

Further Course Information

Available on OLAT for registered course participants

Online Examination

23 October 2024, 12:30 - 13:30

Marketing Strategy

Course Number
(Catalogue Link)

03SM22BO0044

Type of Course

Seminar

Course Language

English

ECTS

3

Lecturer

Prof. Dr. Martin Natter

Contact

For questions before the course starts please contact Ms. Malin Pimper and during the course Ms. Dr. Margit Kastner

Date and Time

02 - 05 September 2024, 09:00 - 17:00

Room

tbd

Requirements

Recommended pre-requisite: New Product Marketing (Neuproduktmarketing), BOEC0361
Microsoft Excel skills including Solver Application and
Regression Analysis

Pre-registration

Please pre-register for this course according to
the information in the course catalogue from
01 - 14 July 2024

Registration

After a positive confirmation of your application, please
register via UZH module booking

Further Course Information

Available on OLAT for registered course participants

Assessment

Grading based on seminar assignments -
please go to course catalogue for more information

Master Level

Consumer Insights (Konsumentenverhalten)

Course Number
(Catalogue Link)

03SM22MO0069
Minor Marketing

This course is part of the new Minor Marketing (implemented as of fall 2022)
Go to course catalogue information
Go to faculty information

Type of Course

Lecture with Practical Excercises

Course Language

German (course materials in German and English)

ECTS

3

Lecturer

Prof. Dr. Martin Natter
Dr. Sabrina Stöckli

Contact

For questions please contact  Ms. Dr. Sabrina Stöckli 

Date and Time

10 - 13 September 2024, 09:00 - 16:00

Room

 tbd

Requirements

Knowledge in programming language R - please go to course catalogue for further information

Registration

Please register via UZH module booking

Further Course Information

Available on OLAT for registered course participants

Assessment

Grading based on individual report of research idea -
please go to course catalogue for more information

 

PhD Level

PhD Seminar in Quantitative Marketing Research

Course Number
(Catalogue Link)

03SMDOEC0384

Type of Course

Seminar

Course Language

English

ECTS

3

Lecturers

Prof. Dr. Martin Natter

Prof. Dr. René Algesheimer

Contact

For questions please contact Mr. Nils Hossli

Date and Time

24 September, 22 October + 03 December 2024
09:30 - 12:00

Room

tba

Pre-requisites

Prior to the seminar, students need to read up on central
topics in the related literature

Application

An application for this seminar is mandatory

Registration

After a positive confirmation of your application, please
register via UZH module booking

Registration without a positive confirmation of your 
application does not imply the rights to attend the
course - in this case the course will be graded as failed

Assessment

Participation, discussion and presentation of own research project

Weiterführende Informationen

New Master's Study Program: Minor Marketing

The master's study programm "Minor Marketing", available as of fall 2021, deals with the customer-centric management of a company. The goal of such a business strategy is to build long-term, stable and profitable customer relationships.

Students will understand the most critical challenges and opportunities of digitalization, technology, and sustainability in marketing.

For more information, please go to the faculty's website

Course Catalogue

Detailed information on the courses offered by the Chair of Marketing can be found in the course catalogue of the University of Zurich.
 

When in doubt, please always refer to the information published in the course catalogue.

 

Booking Courses

Please register for your course via UZH module booking within the indicated module booking period.

If not otherwise specified, the booking also serves as registration for the examination.

Please follow the module booking online instructions (seven steps to success) and be aware of respective deadlines.