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Department of Business Administration Chair of Marketing

Spring Semester 2024

Bachelor Level

New Product Marketing (Neuproduktmarketing)

Course Number
(Catalogue Link)

03SM22BO0088

Type of Course

Lecture with Practical Exercises

Course Language

German (course materials in English and German)

ECTS

3

Lecturer

Prof. Dr. Martin Natter

Contact

For questions please contact Mr. Nils Hossli

Date and Time

05 - 08 February 2024, 09:00 - 16:00

Room

KOH-B-10 

Registration

Please register via UZH module booking

Further Course
Information

Available on OLAT for registered course participants

Online Examination

27 March 2024, 12:30 - 13:30

 

Master Level

Retail Marketing (Handelsmarketing)

Course Number
(Catalogue Link)

03SM22MO0209

Type of Course

Lecture with Practical Exercises

Course Language

German (course materials mostly in English)

ECTS

3

Lecturer

Prof. Dr. Martin Natter

Contact

For questions please contact  Ms. Malin Pimper

Date and Time

12 - 15 February 2024, 09:00 - 17:00

Room

RAK-E-6

Requirements

Strong analytical skills. The active course format, as well as the completion of exam assignments during the course, require attendance throughout the block week. Allow sufficient time after the official event times to complete the exam assignments.

Pre-registration

Please pre-register for this course from 08 - 21 Jan 2024 according to the information in the course catalogue.

Registration

After a positive confirmation of your application, please register via UZH module booking.

Further Course Information

Available on OLAT for registered course participants

Assessment

Grading based on course assignments -
please go to course catalogue for more information

 

Behavior Change & Sustainability: Social Marketing verstehen und anwenden

Course Number
(Catalogue Link)

03SM22MO0219

Type of Course

Seminar

Course Language

German (course materials in German and  English)

ECTS

3

Lecturer

Prof. Dr. Martin Natter

Contact

For questions please contact  Ms. Sabrina Stöckli

Date and Time

05 - 08 February 2024, 09:00 - 17:00

Room

05 - 07 February: KOL-F-123
08 February: KOL-E-21

Registration You can register for the course within the following time window Mon. 01.01.2024 to Thu. 18.01.24. Please apply for the course via e-mail (sabrina.stoeckli@business.uzh.ch). In the e-mail, please state in 4-6 sentences what experience you have with quantitative and qualitative methods (e.g. list the courses you have attended).
The application is a mandatory requirement for participation and is binding. You will receive written confirmation of your participation within one week of the application deadline. If the confirmation is positive, you will be asked to book the module (https://studentservices.uzh.ch/uzh/launchpad). Please check your UZH e-mail account regularly during this period.
Further Course
Information
Available on OLAT for registered course participants

 

PhD Level

PhD Seminar in Quantitative Marketing Research

Course Number
(Catalogue Link)

03SMDOEC0384

Type of Course

Seminar

Course Language

English

ECTS

3

Lecturers

Prof. Dr. René Algesheimer

Prof. Dr. Martin Natter

Contact

For questions please contact Ms. Katherine Rother (Chair Prof. Algesheimer)

Date, Time and Room

05 March 2024, 09:30 - 12:30, AND-3-46
02 April 2024, 09:30 - 12:30
14 May 2024, 09:30 - 12:30, AND-3-46

Pre-requisites

Prior to the seminar, students need to read up on central
topics in the related literature

Application

An application for this seminar is mandatory

Registration

After a positive confirmation of your application, please
register via UZH module booking

Registration without a positive confirmation of your 
application does not imply the rights to attend the
course - in this case the course will be graded as failed

Assessment

Participation, discussion and presentation of own research project

Weiterführende Informationen

Course Catalogue

Detailed information on the courses offered by the Chair of Marketing can be found in the course catalogue of the University of Zurich.
 

When in doubt, please always refer to the information published in the course catalogue.

 

Booking Courses

Please register for your course via UZH module booking within the indicated module booking period.

If not otherwise specified, the booking also serves as registration for the examination.

Please follow the module booking online instructions (seven steps to success) and be aware of respective deadlines.