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Andrea Weihrauch is an Associate Professor of Marketing and Consumer Psychology at the University of Amsterdam – Amsterdam Business School. She obtained her PhD from Johannes Gutenberg University in Germany and completed her PostDoc at KU Leuven in Belgium, with visiting appointments at London Business School, University of Southern California, and Stanford University. Her research focuses on how consumer behavior changes as the lines between humans and machines become blurry and consumers are exposed to technologies such as (humanoid) robots, technological human-enhancement products, artificial intelligence, and virtual/augmented reality. She specifically examines how to use (disruptive) innovations for consumer well-being and positive societal change. As such, technology ethics, technology-based inequalities, and privacy-related consumer research are part of her interests, and she focuses a lot of her work on vulnerable/marginalized consumer groups. Her work has appeared in major academic journals such as Journal of Marketing and Journal of Consumer Psychology.
UZH guest lecture:
Gerald Reiner holds a doctorate degree and habilitation in Business Administration from the Vienna University of Economics and Business (Austria). Between 2007 and 2014 he was full professor in Production Management and Logistics at the University of Neuchatel (Switzerland). Between 2014 and 2018 he was full professor in Production Management and Logistics and head of the department of Operations, Energy, and ‘Environmental Management at Universitaet Klagenfurt (Austria). He is currently full professor in Operations Management at the institute of Production Management at WU Vienna (Austria) and head of the institute for Production Management as well as academic director of the MSc Supply Chain Management. His research interests include Production Management & Planning, Supply chain Management & Planning, Circulars Supply Chains, Humanitarian Logistics as well as Food Supply Chain Management. He published in international journals like, e.g., Production and Operations Management, Decision Support Systems, International Journal of Production Economics, International Journal of Production Research, International Journal of Operations and Production Management, Journal of Industrial Ecology, OR Spectrum.
UZH guest lecture:
Margit Kastner is a Senior Lecturer at the Department of Marketing at the Vienna University of Economics and Business. Her research interests lie in innovative methods or systems. Thus, one area are participative pricing methods that can benefit both companies and customers. Another focus are assessing customers or learners experiences applying new technologies.
UZH guest lecture:
Luxi Shen (PhD, University of Chicago Booth School of Business) studies judgment and decision-making, and consumer behavior. Her recent research focuses on the general topic of uncertainty in pricing strategies, incentive designs, and investment decisions. For example, she explores when and why consumers expend more effort to earn an uncertain reward than a certain reward. Shen's work has been published in top academic journals, including the Journal of Consumer Research, the Journal of Marketing Research, Management Science, Psychological Science, and Organizational Behavior and Human Decision Processes. She was named a 2019 Young Scholar by the Marketing Science Institute for her early career achievements. She has received the runner-up of the 2015 Hillel Einhorn New Investigator Award by the Society for Judgement and Decision Making for the first essay in her doctoral dissertation (The Motivating-Uncertainty Effect, JCR, 2015) and the Honorable Mention of the 2020 Ferber Award (best dissertation-based article in the Journal of Consumer Research) by the Association for Consumer Research for the second essay in her doctoral dissertation (The Fun and Function of Uncertainty, JCR, 2018).
Shen is currently an Associate Professor of Marketing (with tenure) at CUHK Business School, the Chinese University of Hong Kong. At CUHK, she teaches Marketing Management (MBA), Strategic Marketing (IBBA), and Business Negotiation (MSc). All courses are offered in English. At the University of Chicago Booth School of Business, she has teaching experience in Marketing Management, Marketing Research, Managerial Decision Making, and Negotiations for the MBA, EMBA, and executive programs. Shen won the Faculty Teaching Merit Awards over multiple years and the 2016 Dean’s Nomination of University Education Award by CUHK Business School, and the Dean’s Performance Awards for Exceptional Service to the Executive MBA Programs over multiple years by Chicago Booth.
UZH guest lecture: "The Fun and Function of Uncertainty", FS23 Research Talk, 12 June 2023
Ioannis Evangelidis is an Associate Professor of Marketing at ESADE Business School and a visiting scholar at the Stanford Graduate School of Business. Prior to joining ESADE, Ioannis was an Assistant Professor of Marketing at Bocconi University (2015-2019). He received his Ph.D. degree in Management and his Master’s degree in Business Administration with a specialization in Marketing (both with distinction) from Rotterdam School of Management, Erasmus University Rotterdam. He received his Bachelor's degree in Marketing and Communication from Athens University of Economics and Business. Ioannis studies consumers’ decision-making, and his research primarily focuses on understanding how people’s use of attribute information and choice behavior can be influenced by changes in the decision context. Additionally, Ioannis investigates how researchers, both academics and practitioners, can better measure people’s preference, as well as how they can better analyze their data. His work has been published in leading Marketing, Management, and Psychology journals, such as the Journal of Marketing Research, Management Science, Psychological Science, and the Journal of Experimental Psychology: General. His findings were featured in popular media outlets, including the New York Times, Boston Globe, and the Huffington Post.
UZH guest lecture:
Marc Fischer is Chaired Professor of Marketing Science and Analytics at the University of Cologne. His expertise includes the measurement and management of marketing performance, brand management and the optimization of marketing mix.
His articles have appeared in Journal of Marketing Research, Journal of Marketing, Marketing Science, Management Science, Quantitative Marketing and Economics, International Journal of Research in Marketing, Interfaces, and other academic journals. Seven articles won major awards or were finalists, including Gary L. Lilien ISMS-MSI Practice Prize (2x), JMR Paul E. Green Award, INFORMS Franz Edelman Award, JM & JMR Lehmann Award, and VHB Best Paper Award (2x). Dr. Fischer serves as an Associate Editor for Journal of Marketing and on the Editorial Review Boards of Journal of Consumer Research and International Journal of Research in Marketing.
He was a professor of marketing (part-time) at the UTS Business School, University of Technology Sydney, from 2014-2020. He is Morrison Faculty Fellow at the Anderson Graduate School of Management at UCLA, Los Angeles, a founding member of the Advisory Council of the Marketing Accountability Standards Board (MASB), Chicago, and serves on the Advisory Board of Analyx, Berlin, a company specialized in marketing analytics applications.
In 2001 and 2002, Dr. Fischer suspended his academic career to assume a position as associate at McKinsey&Company. He has consulted with various multinational companies from diverse industries, such as retail, automotive, pharmaceutical, transportation, media/entertainment, financial services, market research services, consumer-packaged goods, logistics services, and business services, and served as expert witness for international law firms, especially in matters of branding.
He is currently academic director of CEMS-MIM at the University of Cologne, which is a globally leading master program involving 34 top universities from 33 countries around the world.
https://marketing.uni-koeln.de/en/team/marc-fische
UZH guest lecture:
Moritz von Zahn is a Research Associate at the Institute of Information Systems and Information Management at Goethe University Frankfurt. In his research, he builds upon explainable AI, algorithmic fairness, and causal machine learning to solve real-world problems. His latest work proposes smart green nudging to reduce customer returns in e-commerce.
UZH guest lecture:
Udo Wagner is a full professor at the Department of International Management, Modul University of Vienna, and Professor Emeritus at the University of Vienna, Austria. He received a Doctorate in Econometrics from the Technical University of Vienna and an honorary Doctorate in Economics from the Technical University Braunschweig, Germany. His research focuses on market research, consumer behavior, marketing models, retail marketing and pricing. His articles have appeared in academic journals such as the Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Journal of Business Research, and Psychology & Marketing.
UZH guest lecture:
Björn Ambos is a Chaired Professor of Strategic Management and director at the Institute of Management & Strategy of the University of St. Gallen. His research interests center on the strategy, structure, and innovation in global firms. Professor Ambos has gained several years of industry experience occupying international management positions in Vietnam, Italy, Paris and New York. His research has been published in journals such as Journal of International Business Studies, Journal of World Business, Organization Science, Research Policy and Strategic Management Journal. He currently serves as senior editor of the Journal of World Business as well as senior consulting editor of Global Strategy Journal.
UZH guest lecture:
Professor Puneet Manchanda is the Isadore and Leon Winkelman Professor and Professor of Marketing at the Ross School of Business, University of Michigan. His most recent research work has focused on consumer and firm behavior in digital markets. He is a thought leader, currently holding the Senior Editor position at Marketing Science, and is a frequent speaker at various academic and industry events.
UZH guest lecture:
Bruce Hardie is Professor of Marketing at London Business School. His primary research interest lies in the development of data-based models to support marketing analysts and decision makers, with a particular interest in models that are easy to implement. Most of his current projects focus on the development of probability models for customer-base analysis. Bruce’s research has appeared in various marketing, operations research and statistics journals.
UZH teaching assignment:
Vincent Mak is a Reader (Associate Professor) in Marketing & Decision Sciences at Cambridge Judge Business School, University of Cambridge. He was a Visiting Assistant Professor at the Hong Kong University of Science and Technology – from where he obtained his PhD – prior to joining the Judge. Vincent's research lies in how consumers and firms make strategic decisions as they interact with each other, and what economic and psychological factors influence those decisions. His research interests cover pricing, prosocial behavior, search behavior, decisions in networks and queues, and decisions in competitive environments. His work has appeared in major academic journals in business research, economics, and psychology, including PNAS, Management Science, Psychological Science, Organizational Behavior and Human Decision Processes, Manufacturing and Service Operations Management, Games and Economic Behavior, and Production and Operations Management.
UZH guest lecture:
Martin Spann is Professor of Electronic Commerce and Digital Markets at the Ludwig Maximilian University of Munich, Germany. His research interests include e‑commerce, mobile marketing, pricing, customer management, and social networks. He has published articles in Management Science, Marketing Science, Journal of Marketing, Information Systems Research, MIS Quarterly, and other journals.
UZH guest lecture:
Simone Wies is an Assistant Professor (SAFE Junior Professor for Marketing and Finance) at Goethe University Frankfurt. Prior to joining Goethe University, she held a Post-Doctoral research position in Marketing at the Fuqua School of Business, Duke University. She received her M.Sc and Ph.D. in Finance from Maastricht University. Simone Wies' research centers on the interaction of capital markets and managerial decision-making. In her work, she investigates how the stock market values marketing and innovation activities and how these valuations, in turn, influence the strategic choices marketing managers make. Her work has been published in several leading journals such as Marketing Science or Journal of Marketing Research.
UZH guest lecture:
"Excerpt Image of Photo by Lisa Beller"
Franziska Völckner is Professor of Marketing at the School of Management, Economics, and Social Sciences at the University of Cologne. Her research interests center on building and managing market-based assets, with a focus on the general question of how companies can build and maintain strong brands. Her work has been published in leading academic journals such as Journal of Marketing, Journal of Marketing Research, MISQ, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, and Journal of Service Research.
UZH guest lecture:
Harald van Heerde (PhD University of Groningen, the Netherlands) is S.H.A.R.P. Research Professor of Marketing at the University of New South Wales, Sydney, Australia. He is specialized in the econometric measurement of marketing effectiveness across a wide domain of substantive areas including online and offline advertising, sales promotion, price and price wars, loyalty programs, assortments, online word of mouth, business cycles, product-harm crises and the role of the media. He has published in the Journal of Marketing Research (JMR), the Journal of Marketing, Marketing Science, International Journal of Research in Marketing (IJRM), the Journal of Service Research and other major marketing journals. Van Heerde serves as an Associate Editor at Marketing Science and at the Journal of Marketing Research and as an editorial board member at the Journal of Marketing and IJRM. He is the recipient of the Long-Term Impact Award (Marketing Science), the William O'Dell Long-term Award (JMR), the Paul Green Award (JMR) and twice the IJRM best paper award, and his papers were best paper award finalist on 18 more occasions.
Valentyna Melnyk is Professor in Marketing and Consumer Research at the School of Communication, Journalism and Marketing at Massey University, Auckland, New Zealand. She received her PhD from Tilburg University (the Netherlands) and previously served as an Assistant Professor at the VU University Amsterdam. Her current research interests include consumer behavior, cross-cultural marketing, emotions, branding, and advertising. Her work has been published in several leading journals including Journal of Marketing, International Journal of Marketing Research, European Journal of Marketing, Marketing Letters and Journal of Business Research. She was nominated for the Donald R. Lehmann Award; and was the winner of the Emerald Literati Award for Excellence (in the Outstanding Paper category) in 2016.
Thomas Reutterer is Professor of Marketing at the Vienna University of Economics and Business (WU Vienna). He is Head of WU's Institute for Service Marketing and Tourism and served as founding Academic Director of WU's Master's Program (MSc) in Marketing.
His primary research, teaching and business consulting interests are focused in the area of retail and service marketing, customer value and relationship management, and marketing models for customer-base analysis and decision support. Research projects he is currently working on include the study of cross-category purchase effects, dynamics in evolving customer-firm relationships, models for customer valuation, targeted promotions, and the study of the effects of decision heuristics on managerial decision making. Thomas' research has appeared in various marketing and operations research journals.
Andreas Mild is associated Professor at WU Vienna, Austria.
He holds a doctoral and an habilitation degree in Social Science and Economics.
His research interests include quantitative models in marketing and new product development.
Jan R. Landwehr is Professor of Marketing and holds the Chair for Product Management and Marketing Communications at Goethe University Frankfurt, Germany. He received a diploma degree in psychology from the University of Wurzburg, Germany, and a doctoral degree in marketing from the University of St. Gallen, Switzerland.
His research focuses on consumer psychology/behavior, empirical aesthetics, product design, symbolic communication, and the genesis of emotional preferences. It has been published in journals such as Marketing Science, Journal of Marketing, Information Systems Research, Personality and Social Psychology Review, Journal of Experimental Social Psychology, Psychology & Marketing, Marketing Letters, and in a number of proceedings (e.g., ACR, AMA, EMAC, ICIS).
