Spring Semester 2026
Bachelor Level
New Product Marketing (Neuproduktmarketing)
Course Number |
03SM22BO0088 |
Type of Course |
Lecture with Practical Exercises |
Course Language |
German (course materials in English and German) |
ECTS |
3 |
Lecturer |
Prof. Dr. Martin Natter |
Contact |
For questions please contact Mr. Nils Hossli |
Date and Time |
02 - 05 February 2026, 09:00 - 16:00 |
Room |
HAH-E-03 |
Registration |
Please register via UZH module booking |
Further Course |
Available on OLAT for registered course participants |
Examination |
25 March 2026, 12:30 - 13:30 (rooms: tba) |
Master Level
Retail Marketing (Handelsmarketing)
Course Number |
03SM22MO0209 |
Type of Course |
Seminar with Practical Exercises |
Course Language |
German (course materials mostly in English) |
ECTS |
3 |
Lecturer |
Prof. Dr. Martin Natter |
Contact |
For questions please contact Ms. Malin Pimper |
Date and Time |
09 - 12 February 2026, 09:00 - 17:00 |
Room |
PLM 103/4 |
Requirements |
Strong analytical skills. The active course format, as well as the completion of exam assignments during the course, require attendance throughout the block week. Allow sufficient time after the official event times to complete the exam assignments. |
Pre-registration |
Please pre-register for this course from 06 - 19 Jan 2025 according to the information in the course catalogue. |
Registration |
After a positive confirmation of your application, please register via UZH module booking. |
Further Course Information |
Available on OLAT for registered course participants |
Assessment |
Grading based on course assignments - please go to the course catalogue for more information |
DOES NOT TAKE PLACE IN 2026: Behavior Change & Sustainability: Social Marketing verstehen und anwenden
Course Number |
|
Type of Course |
Seminar |
Course Language |
German (course materials in German and English) |
ECTS |
3 |
Lecturer |
Prof. Dr. Martin Natter |
Contact |
For questions please contact Ms. Sabrina Stöckli |
Date and Time |
|
Room |
tbd |
| Registration | Spring 2024: You can register for the course within the following time window Mon. 01.01.2024 to Thu. 18.01.24. Please apply for the course via e-mail (sabrina.stoeckli@business.uzh.ch). In the e-mail, please state in 4-6 sentences what experience you have with quantitative and qualitative methods (e.g. list the courses you have attended). The application is a mandatory requirement for participation and is binding. You will receive written confirmation of your participation within one week of the application deadline. If the confirmation is positive, you will be asked to book the module (https://studentservices.uzh.ch/uzh/launchpad). Please check your UZH e-mail account regularly during this period. |
| Further Course Information |
Available on OLAT for registered course participants |
PhD Level
PhD Seminar Marketing, Digital Transformation, and Entrepreneurship
Course Number |
03SMDOEC1195 |
Type of Course |
Seminar |
Course Language |
English |
ECTS |
3 |
Participating Professors |
Prof. Dr. René Algesheimer Prof. Dr. Martin Natter Prof. Dr. Andrea Giuffredi-Kähr Prof. Dr. Ulrich Kaiser Prof. Dr. Luis Aguiar |
Contact |
For questions please contactNicole Ehrsam |
Date, Time and Room |
5 Mondays : 23.2., 9.3., 30.3., 4.5., and 18.5. 2026 14:00-15:45 PLM 103/4 |
Pre-requisites |
This seminar is open to PhD students attached to the chairs of the parcicipating professors. To be prepared for the seminar, students need to read up on central topics in the related literature. |
Application |
An application for this seminar is mandatory |
Registration |
After a positive confirmation of your application, please Registration without a positive confirmation of your |
Assessment |
Participation, discussion and presentation of own research project |