Fall Semester 2026
Assessment Level
Business Administration I (Betriebswirtschaftslehre I)
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Course Number |
03SM22AOEC01 |
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Type of Course |
Lecture and Exercises |
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Course Language |
German |
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ECTS |
3 |
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Lecturer |
Prof. Dr. Martin Natter |
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Contact |
For questions regarding part 2 of this lecture "Grundlagen des Marketing", please contact: Until end of July 2026: Dr. Radu Tanase From August 2026:Dr. Katherine Rother |
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Date and Time |
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Room |
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Start of Lecture |
22 October 2026 |
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Registration |
Please register via UZH module booking |
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Examination |
15.12.2026 |
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Further Course Information |
Bachelor Level
Interactive Marketing Communication (Interaktive Marketingkommunikation)
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Course Number |
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Type of Course |
Lecture with Practical Excercises |
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Course Language |
German (course materials in German and English) |
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ECTS |
3 |
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Lecturer |
Prof. Dr. Daniel Kostyra |
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Contact |
For questions please contact: Until end of July 2026: Ms. Chloé Petris From August 2026: Dr. Katherine Rother |
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Date and Time |
17 August - 21 August 2026, 09:00 - 15:00 |
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Room |
tba |
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Registration |
Please register via UZH module booking |
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Further Course Information |
Available on OLAT for registered course participants |
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Written exam on site |
30 October 2026, 12:30 - 13:30 Rooms: tba |
Marketing Strategy
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Course Number |
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Type of Course |
Seminar (max. 30 participants) |
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Course Language |
English |
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ECTS |
3 |
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Lecturer |
Prof. Dr. Martin Natter Dr. Margit Kastner |
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Contact |
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Date and Time |
24 - 27 August 2026, 09:00 - 17:00 |
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Room |
PLM 103/104 |
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Requirements |
Recommended pre-requisite: New Product Marketing (Neuproduktmarketing), BOEC0361 |
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Pre-registration |
Pre-registration for this course according to |
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Registration |
After a positive confirmation of your application, please |
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Further Course Information |
Available on OLAT for registered course participants |
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Assessment |
Grading based on seminar assignments - |
Master Level
Consumer Insights (Konsumentenverhalten)
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Course Number |
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| Minor Marketing |
This course is part of the new Minor Marketing (implemented as of fall 2022) |
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Type of Course |
Lecture with Practical Excercises |
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Course Language |
German (course materials in German and English) |
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ECTS |
3 |
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Lecturer |
Prof. Dr. Martin Natter |
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Contact |
For questions please contact Dr. Sabrina Stöckli |
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Date and Time |
08 - 11 September 2026, 09:00 - 16:00 |
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Room |
PLM 103/104 |
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Requirements |
Knowledge in programming language R - please go to course catalogue for further information |
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Registration |
Please register via UZH module booking |
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Further Course Information |
Available on OLAT for registered course participants |
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Assessment |
Grading based on individual report of research idea - |
PhD Level
PhD Seminar Marketing, Digital Transformation, and Entrepreneurship
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Course Number |
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Type of Course |
Seminar |
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Course Language |
English |
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ECTS |
3 |
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Lecturers |
Prof. Dr. Martin Natter Prof. Dr. René Algesheimer Prof. Dr. Andrea Giuffredi-Kähr Prof. Dr. Ulrich Kaiser Prof. Dr. Luis Aguiar |
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Contact |
For questions please contact Ms. Nicole Ehrsam |
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Date and Time |
21 September, 19 October, 09 November, 30 November, 14 December 2026 |
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Room |
tba |
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Pre-requisites |
This seminar is open to PhD students attached to the chairs of the participating professors. To be prepared for the seminar, students need to read up on central |
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Application |
An application for this seminar is mandatory |
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Registration |
After a positive confirmation of your application, please Registration without a positive confirmation of your |
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Assessment |
Participation, discussion and presentation of own research project |