Sabrina Stöckli is a post-doctoral researcher at the Chair of Marketing at the University of Zurich. Her research centers on why and how people change their behaviors and how behavioral change can be fostered. Based on diverse behavioral change concepts, she examines, for example, how interventions can support people to consume more sustainably, such as avoiding food waste, consuming less tobacco, or exercising regularly. In general, Sabrina has strong interests in social marketing, behavioral change (interventions), and social influence in the context of pro-environmental and health behavior.
Sabrina has completed her Bachelor and Master (Business Administration, Social Sciences, and Economics) as well as her PhD (Department Consumer Behavior) at the University of Bern. Sabrina has also worked as a post-doctoral researcher at the University of Exeter, prior to joining the University of Zurich.