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Department of Business Administration Chair of Marketing

Sybilla Merian

Sybilla Merian

  • Research Assistant
+41 44 634 29 96
Room number
PLM G 219

Sybilla Merian has completed both her Bachelor as well as her Master in Economics at the University of Zurich, completing an exchange semester at the Smith School of Business in Canada. Her thesis explored the Impact of Word of Mouth on the Demand for movies, which led her to start a position as a PhD candidate at the Department of Business Administration as of June 2019.

Generally, Sybilla's research focuses on facilitating behavioral change. Thereby, her projects can be grouped into various stages of this process. As a baseline for interventions, she is interested in the quantification of different sustainability aspects (e.g., food waste, biodiversity) and how it can be improved. Further, she is interested in identifying distinct customer groups and designing interventions tailored to these segments (e.g., regarding food wasting or safe driving). Finally, she additionally explores the effectiveness of interventions in promoting sustainable behaviors.

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