Presentation Design

"They won’t care how much you know,
until they know how much you care."

"When a book, any sort of book, reaches a certain intensity of artistic performance it becomes literature. That intensity may be a matter of style, situation, character, emotional tone, or idea, or half a dozen other things. It may also be a perfection of control over the movement of a story similar to the control a great pitcher has over the ball."

The audience only pays attention as long as you know where you are going

Abstract:
Presentations are an important part of marketing practice, and on gaining this valuable skill it will accompany you for the rest of your life. Many careers will depend on your ability to create, prepare and deliver your ideas. If your ambition has been motivated by this introduction, this seminar is the way to go.
This seminar is based on experiential learning and will introduce students to presentation design. It teaches the art of creating effective and compelling presentations. An effective presentation delivers the presenter's core central point in the language of the audience and in a way the audience can comprehend and consume its context.

Content:
Experiential learning; Preparing, creating, and delivering visual stories in marketing communication.

Instructor:
Professor Dr. René Algesheimer

Teaching Assistant:

Wolfgang Kotowski, M.A.

Contact:

please, contact our Teaching Assistant

Type:
Seminar

Target audience:
Bachelor students, assigned to “Wahlpflichtbereich BWL 4”

Frequency:
Each fall semester

AP(ECTS)-points:
3

Work load statement:

Maximum number of students:
36

Content:
Preparing, creating, and delivering visual stories in marketing communication.

Language:
English

Literature:
Reynolds, Garr: Presentation Zen. Simple Ideas on Presentation Design and Delivery. Berkeley: New Riders, 2008. ISBN-13: 978-0-321-52565-9 Duarte, Nany: slide:ology. The Art and Science of Creating Great Presentations. Sebastopol/CA: O’Reilly, 2008. ISBN-13: 978-0-596-52234-6

Prerequisites:
-

Application:
By application to our teaching assistant Wolfgang Kotowski (email) only. Applications will be accepted from 31/08 - 13/09/2011.

Grading:
Participation, oral presentation, exercises, written thesis.

Dates:
Tuesdays, 16.15-18.00., starting from 20.09.2011

Location:
PLM 103/4

Further information:
- www.market-research.uzh.ch
- blackboard Marketing, Plattenstrasse 14, 4th floor

Registration:
Don’t forget to officially register yourself using the registration tools at the University of Zurich AFTER you have received our informal acceptence notification.

Booking the seminar without a positive confirmation from our Chair is not implying the right to attand the course. In this case the course will be graded as failed.

Note:
The information in the syllabus supports the official information in the electronic university calendar (VVZ – Vorlesungsverzeichnis). In case of doubt, the official information at the VVZ is valid.