ISMS Marketing Science 2026 Conference
Prof. Dr. René Algesheimer, Dr. Manuel S. Mariani, Dr. Radu Tanase, Mingmin Feng, Maria Poiaganova, Fei Wang, and Luca Lazzaro attended the ISMS Marketing Science Conference.
The ISMS Marketing Science conference, hosted by Nova SBE in Carcavelos (Portugal) from June 11–13, 2026, provided an excellent opportunity to receive valuable feedback and engage in meaningful discussions with the research community.
Our researchers actively participated in the event, presenting the following work:
- Maria Poiaganova: Design of Product Discovery Systems for Digital Retail Platforms: A Systematic Review and Research Agenda
- Fei Wang: Influencer Selection Based on Lifetime Value
- Luca Lazzaro: Identifying Central Individuals Without Social Network Information
- Radu Tanase: Causal Effects of Targeting Susceptible Individuals on Participation in a Voluntary Environmental Program
- Manuel S. Mariani: Bridging Choice Experiments and Innovation Diffusion Modeling to Improve Marketing Interventions
Thanks to our presenters for their great work and dedication.