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Institut für Betriebswirtschaftslehre Chair for Marketing and Market Research


“Tout ce qu'on apprend à l'enfant, on l'empêche de l'inventer ou de le découvrir.”
Jean Piaget


Our teaching philosophy is based on an interactive class environment. We educate our students to advance knowledge in marketing, market research, statistics, consumer behavior and consumer psychology. Our aim is to combine current topics with basic science and to offer practical instruments that can be applied by our students. Overall, our education process is constantly growing, modifying and renewing, creating a symbiotic atmosphere that enables us to learn from our students as they can learn from us.

More details about the content and requirements of all classes can be found in the curriculum

If you're interested in writing your BA or MA thesis with us, we invite you to have a look at the following page student theses.