The UZH's Guest Lecture Series in Marketing & Economics has been designed both to attract world-class academic speakers to the University of Zurich and to offer state-of-the-art skills in marketing and economics to our students. Since 2009, a number of international experts have been incited to reflect on the methodological advancements in marketing and economics. Below, you can read details of all speakers and their lectures to date. All biographical details are correct at the time the lecture took place.
We gratefully acknowledges the generous support of the Zurich Graduate School of Business as sponsor of the guest lecture series.
Prof. Yuxin Chen, Ph.D., Kellogg Graduate School of Management, Northwestern University, &
Prof. Xinlei Chen, Ph.D., Sauder School of Business, University of British Columbia:
Advanced Topics in Empirical Modeling, Ph.D. seminar, 22.-25.11.2011
Modern Consumer Behavior
Prof. Robert Kozinets, Ph.D.
(Schulich School of Business, York University)
Applications of Behavioral Economics in Marketing
Prof. Yuxin Chen, Ph.D.
(Kellogg Graduate School of Management, Northwestern University)
Choice and Demand Modeling: Latest Approaches
Prof. Asim M. Ansari, Ph.D.
(Columbia Business School)
Research Methods in the Behavioral and Social Sciences
Prof. Dr. Richard Bagozzi, Ph.D.
(Stephen M. Ross School of Business)