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Institut für Betriebswirtschaftslehre Chair of Marketing for Social Impact

e.Guest Lecture Series_old2

"We do not retreat from reality, we rediscover it."

C. S. Lewis

The UZH's Guest Lecture Series in Marketing & Economics has been designed both to attract world-class academic speakers to the University of Zurich and to offer state-of-the-art skills in marketing and economics to our students. Since 2009, a number of international experts have been incited to reflect on the methodological advancements in marketing and economics. Below, you can read details of all speakers and their lectures to date. All biographical details are correct at the time the lecture took place.

We gratefully acknowledges the generous support of the Zurich Graduate School of Business as sponsor of the guest lecture series.

René Algesheimer
Florian Stahl
Hans-Peter Wehrli


Prof. Yuxin Chen, Ph.D., Kellogg Graduate School of Management, Northwestern University, &
Prof. Xinlei Chen, Ph.D., Sauder School of Business, University of British Columbia:
Advanced Topics in Empirical Modeling, Ph.D. seminar, 22.-25.11.2011

Modern Consumer Behavior
Prof. Robert Kozinets, Ph.D.
(Schulich School of Business, York University)
Master seminar
September 2011


Applications of Behavioral Economics in Marketing
Prof. Yuxin Chen, Ph.D.
(Kellogg Graduate School of Management, Northwestern University)
Ph.D. seminar
December 2010

Choice and Demand Modeling: Latest Approaches
Prof. Asim M. Ansari, Ph.D.
(Columbia Business School)
November 2010

Analytical and Dynamic Choice Modeling
Prof. Oded Netzer, Ph.D. & Prof. Oded Koenigsberg, Ph.D.
(both Columbia Business School)
Ph.D. seminar
October 2010


Research Methods in the Behavioral and Social Sciences
Prof. Dr. Richard Bagozzi, Ph.D.
(Stephen M. Ross School of Business)
PhD seminar
December 2009

Introduction in Analytical & Bayesian Modeling in Marketing
Prof. Asim M. Ansari, Ph.D. & Prof. Oded Koenigsberg, Ph.D.
(both Columbia Business School)
PhD seminar
October 2009

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