e.Curriculum

In our educational curriculum, you’ll find an overview of the courses that we offer at the University of Zurich.

Essentially, we have three streams in our curriculum:

First, the lectures plus tutorials: We offer three courses on “Quantitative Market Research”, one for every knowledge level: beginner (I), intermediate (II), advanced (III). All lectures are accompanied by practical tutorials and computer workshop given by my teaching assistants (TA). The tutorials are a necessary part of the course.

Second, the seminars: We offer three “design” seminars. These are tailored to help you learn how you can create something inspirational. All seminars are hands-on and introduce you to the following topics: presentations, ideas, experiments, and structural equations modeling.

Third, we offer two kinds of doctoral seminars. The first seminar is on current market research topics for own PhD students (and other PhD students on demand)and accompanies individual research projects, and focuses, and group readings, and discussions. The second seminar is the research colloquium of our institute, in which doctoral students of different chairs participate. Here, students and invited guests can present their current research.

Details of our courses may be found in the e.Coursebook section.

We are also continuously creating new courses for the future. Make sure you regularly visit our webspace to keep up to date with the latest developments in this regard.