Navigation auf uzh.ch

Suche

Institut für Betriebswirtschaftslehre Chair of Marketing for Social Impact

PhD Reading Course on Network Science & Marketing

(each semester)

reading papers

If you don't have time to read, you don't have the time (or the tools) to write. Simple as that.“

Stephen King

Abstract:
This is a course for PhD students interested in obtaining in-depth familiarity with important and current research topics in network science and marketing. We will go through important papers, paying careful attention to details, such as research questions, modeling, and data. The main goals will be: becoming familiar with important, current, research topics in the areas of network science and marketing, and to develop the ability to evaluate new research ideas in this area.

Instructors:
Prof. Dr. Claudio Tessone
Prof. Dr. Selin Akca

Type:
Doctoral Seminar

Target Audience:

PhD students in economics and related areas of social science.

Frequency:
Each semester starting Spring Semester 2016

APS/ECTS-points:
3.0

Work load statement:
The amount of work to be invested in the seminar corresponds 60 hours per semester

Maximum number of students:
The number of students in this course is limited to 12. 

Content:
In-depth study of papers presented in the seminar

Language:
English

Literature:
Reading materials will be provided electronically two weeks before the class.

Prerequisites:
Good knowledge of methodology in network science and/or econometrics; very good ability to read, communicate and write in English.

Grading:
The grade will be determined by one written paper, or presentation, or referee report, and by oral participation in class discussions of research papers.

Dates and Location:
Vorlesungsverzeichnis
Tue, 10-11h
20.02, 06.03, 20.03, 10.04. 24.04, 15.05, 29.05.2018
Location: AND 4.57

Further information:
The application for this seminar is obligatory. Please send an application with an essay detailing your motivation for attendance to Prof. Claudio J. Tessone at claudio.tessone@business.uzh.ch

Registration:
Don’t forget to officially register yourself using the registration tools at the University of Zurich AFTER you have received our informal acceptance notification. Booking the seminar without a positive confirmation from our Chair is not implying the right to attend the course. In this case the course will be graded as failed.

Weiterführende Informationen

University of Zurich
Institute of Business Administration
Chair for Marketing and Market Research
Andreasstrasse 15
8050 Zurich
Switzerland
Phone: +41 44 634 2918

location plan

Building AND