The UZH's Guest Lecture Series in Marketing and Economics has been designed both to attract world-class academic speakers to the University of Zurich and to offer state-of-the-art skills in marketing and economics to our students. Since 2009, a number of international experts have been incited to reflect on the methodological advancements in marketing and economics. Below, you can read details of all speakers and their lectures to date. All biographical details were correct at the time the lecture took place.

We gratefully acknowledge the generous support of the Zurich Graduate School of Business as the sponsor of the guest lecture series.

 

PhD Seminar in Quantitative Marketing Research

 

May 30 - June 2, 2023

Prof. Dr. Andreas Lanz, HEC Paris

Seeding and Dissemination in User-Generated Content Networks

More information: VVZ Entry

 

June 26 - July 7, 2023

Dr. Andrea Bublitz, UZH

Experimental Methods in Consumer Research

More information: coming soon

 

 

2021

Prof. Katherine White, UBC Sauder School of Business

SHIFTing Consumer Behavior to be More Sustainable 

 

2020

Prof. Dr. Claudio Tessone, Blockchain and Distributed Ledger Technologies

Distributed Ledger Technologies: Platforms, technology, Incentives and Regulation

 

2016

Dr. Thomas Grund, University College Dublin, Ireland

Advanced Social Network Analysis

 

Prof. Dr. Guido Caldarelli, School of Advanced Studies, Lucca, Italy

Management of Complex Systems

 

2015

Prof. Dr. Peter Ebbes, École des hautes études commerciales, Paris, France

Advanced Empirical Methods in Marketing

 

2014

Prof. Dr. Skyler Cranmer, University of North Carolina, Chapel Hill, NC

Introduction to Exponential Random Graph Models
 

Prof. Santo Fortunato, Aalto University, Helsinki, Finland

Business Analytics and Big Data

 

2013

Prof. Santo Fortunato, Aalto University, Finland

Network Dynamics

 

2012

Prof. Gerard J. Tellis, USC Marshall School of Business, Los Angeles

Modeling Marketing Dynamics
 

Christian Steglich, University of Groningen

Social Network Analysis
 

2011

Prof. Yuxin Chen, Kellogg Graduate School of Management, Northwestern University

Advanced Topics in Empirical Modeling

 

Prof. Robert Kozinets, Schulich School of Business

Modern Consumer Behavior

 

2010

Prof. Yuxin Chen, Ph.D., Kellogg Graduate School of Management

Applications of Behavioral Economics in Marketing

 

Prof. Asim M. Ansari, Columbia Business School

Choice and Demand Modeling: Latest Approaches

 

Prof. Oded Netzer & Prof. Oded Koenigsberg, Columbia Business School

Analytical and Dynamic Choice Modeling

 

2009

Prof. Richard P. Bagozzi, Ph.D., Stephen M. Ross School of Business

Research Methods in the Behavioral and Social Sciences
 

Prof. Asim M. Ansari & Prof. Oded Koenigsberg

Introduction in Analytical & Bayesian Modeling in Marketing