“Marketing Research, whether basic or applied, is designed to solve problems.“

Richard P. Bagozzi

Abstract:
The seminar is open to PhD students in Quantitative Marketing. To be prepared for the seminar, students need to read up on central topics in the related literature. These references are handed out in the beginning of the seminar. Students are invited to present "work in progress". Work to be presented should be in a state that allows for submission to an international peer-reviewed journal in the not too distant future. This seminar is a collaboration between ETH and UZH and marketing groups from both sides will participate.

Instructors:
Prof. Dr. Florian von Wangenheim (ETH)
Prof. Dr. René Algesheimer
Prof. Dr. Martin Natter

Type:
Doctoral Seminar

Target Audience:

PhD students in Quantitative Marketing

Frequency:
Each semester

APS/ECTS-points:
3.0

Work load statement:
The amount of work to be invested in the seminar corresponds 60 hours per semester

Maximum number of students:
depending on the room

Content:
To be prepared for the seminar, students need to read up on central topics in the related literature. These references are listed in the forthcoming syllabus. Students are invited to present “work in progress”.

Language:
English

Literature:
tba

Prerequisites:
Prior to the seminar, students need to read up on central topics in the related literature.

Grading:
Paper presentation.

Dates

Tue, 07.03.23, 09:30-12h (AND 4.57)
Tue, 04.04.23, 09:30-12h (WEV)
Tue, 02.05.23, 09:30-12h (AND 4.57)

More information: Vorlesungsverzeichnis

Further information:
The application for this seminar is obligatory. Please, send your application to market-research@business.uzh.ch

Registration:
Don’t forget to officially register yourself using the registration tools at the University of Zurich AFTER you have received our informal acceptance notification. Booking the seminar without a positive confirmation from our Chair is not implying the right to attend the course. In this case the course will be graded as failed.