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Institut für Betriebswirtschaftslehre Chair of Marketing for Social Impact

PhD Seminars


“We do not retreat from reality, we rediscover it.”
C. S. Lewis


The UZH's Guest Lecture Series in Marketing and Economics has been designed both to attract world-class academic speakers to the University of Zurich and to offer state-of-the-art skills in marketing and economics to our students. Since 2009, a number of international experts have been incited to reflect on the methodological advancements in marketing and economics. Below, you can read details of all speakers and their lectures to date. All biographical details were correct at the time the lecture took place.

We gratefully acknowledge the generous support of the Zurich Graduate School of Business as the sponsor of the guest lecture series.

Upcoming in HS23:

[to be announced]


Past PhD Seminars

FS 2023

Prof. Dr. Andreas Lanz, HEC Paris

Seeding and Dissemination in User-Generated Content Networks

Dr. Andrea Bublitz, UZH

Experimental Methods in Consumer Research



Prof. Katherine White, UBC Sauder School of Business

SHIFTing Consumer Behavior to be More Sustainable 



Prof. Dr. Claudio Tessone, Blockchain and Distributed Ledger Technologies

Distributed Ledger Technologies: Platforms, technology, Incentives and Regulation



Dr. Thomas Grund, University College Dublin, Ireland

Advanced Social Network Analysis


Prof. Dr. Guido Caldarelli, School of Advanced Studies, Lucca, Italy

Management of Complex Systems



Prof. Dr. Peter Ebbes, École des hautes études commerciales, Paris, France

Advanced Empirical Methods in Marketing



Prof. Dr. Skyler Cranmer, University of North Carolina, Chapel Hill, NC

Introduction to Exponential Random Graph Models

Prof. Santo Fortunato, Aalto University, Helsinki, Finland

Business Analytics and Big Data



Prof. Santo Fortunato, Aalto University, Finland

Network Dynamics



Prof. Gerard J. Tellis, USC Marshall School of Business, Los Angeles

Modeling Marketing Dynamics

Christian Steglich, University of Groningen

Social Network Analysis


Prof. Yuxin Chen, Kellogg Graduate School of Management, Northwestern University

Advanced Topics in Empirical Modeling


Prof. Robert Kozinets, Schulich School of Business

Modern Consumer Behavior



Prof. Yuxin Chen, Ph.D., Kellogg Graduate School of Management

Applications of Behavioral Economics in Marketing


Prof. Asim M. Ansari, Columbia Business School

Choice and Demand Modeling: Latest Approaches


Prof. Oded Netzer & Prof. Oded Koenigsberg, Columbia Business School

Analytical and Dynamic Choice Modeling



Prof. Richard P. Bagozzi, Ph.D., Stephen M. Ross School of Business

Research Methods in the Behavioral and Social Sciences

Prof. Asim M. Ansari & Prof. Oded Koenigsberg

Introduction in Analytical & Bayesian Modeling in Marketing