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Institut für Betriebswirtschaftslehre Chair for Marketing and Market Research

BA & MA Theses

Overview

We frequently offer new topics for bachelor and master theses. However, our resources are limited as we endeavor to offer really top-notch supervision of your thesis. For this reason, it will be necessary for you to apply for a topic and/or put yourself on our waiting list.

 

Broadly, the topics focus on:

  • Social Influence
  • Social Networks
  • Sustainability Marketing
  • Human Values
  • Consumer Technologies Adoption
 

What we offer

  • A strong emphasis on research.
  • A real challenge.
  • Practical work, mostly with real data.
  • An advisor.
  • Article-style theses.
  • Thorough inspection for plagiarism or other forms of fraud behavior.

Requirements for Bachelor and Master Theses

  • We recommend participation in our classes.
  • A solid knowledge of statistics and quantitative methods.
  • The capability to work with a standard statistical software package, such as R or Python.
  • Interest in applied work with real data.
  • Curiosity, motivation, inquisitiveness, tenacity and discipline.
  • The thesis is written in English, exceptionally in German.
If you are interested in writing a thesis at our chair, please apply with:
 
  • A letter of motivation
  • Your detailed CV
  • Transcript of records
You can send your complete dossier to market-research@business.uzh.ch
 
All relevant information about time, procedure and submission can be found on the faculty's page.

Once your application has been accepted, we recommend you to read our Hands-On Scientific Writing guidelines.

Weiterführende Informationen

Statutory Declarations

For students

Please note that each submitted thesis must be accompanied by the following two statutory declarations:

(1) Declaration of Independence and

(2) Declaration of the Usage of AI.