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Institut für Betriebswirtschaftslehre Chair for Marketing and Market Research

BA & MA Theses


We frequently offer new topics for bachelor and master theses. However, our resources are limited as we endeavor to offer really top-notch supervision of your thesis. For this reason, it will be necessary for you to apply for a topic and/or put yourself on our waiting list.


Broadly, the topics focus on:

  • Social Influence
  • Social Networks
  • Sustainability Marketing
  • Human Values
  • Consumer Technologies Adoption

What we offer

  • A strong emphasis on research.
  • A real challenge.
  • Practical work, mostly with real data.
  • An advisor.
  • Article-style theses.
  • Thorough inspection for plagiarism or other forms of fraud behavior.

Requirements for Bachelor and Master Theses

  • We recommend participation in our classes.
  • A solid knowledge of statistics and quantitative methods.
  • The capability to work with a standard statistical software package, such as R or Python.
  • Interest in applied work with real data.
  • Curiosity, motivation, inquisitiveness, tenacity and discipline.
  • The thesis is written in English, exceptionally in German.
If you are interested in writing a thesis at our chair, please apply with:
  • A letter of motivation
  • Your detailed CV
  • Transcript of records
You can send your complete dossier to
All relevant information about time, procedure and submission can be found on the faculty's page.

Once your application has been accepted, we recommend you to read our Hands-On Scientific Writing guidelines.

Weiterführende Informationen

Statutory Declarations

For students

Please note that each submitted thesis must be accompanied by the following two statutory declarations:

(1) Declaration of Independence and

(2) Declaration of the Usage of AI.