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Department of Business Administration Chair of Organization and Management

Theresa Langenmayr

Research Associate/PhD Student


Office: Room J-419
Phone: +41/44/634 29 26
Fax: +41/44/634 37 49


since 2018

Research associate/Phd student, Prof. David Seidl, Chair of Organization & Management, University of Zurich

2020 Academic Visitor at Bayes Business School, City, University of London, Paula Jarzabkowski (funded by SNF)


Junior Professional Officer at World Health Organization


Strategy Specialist at BMW Group


Master of Arts in Business Administration, University of Zurich


Bachelor of Arts in Corporate Management and Economics, Zeppelin University

Research Interests

  • Open Strategy
  • Strategy as Practice
  • Digital strategy making
  • Discourse theory
  • Sensemaking theory


Langenmayr, T (2019). Implementation of Strategic Change by Franchisees: A Sensemaking Perspective. Junior Management Science, 4(2), 173-194.

Langenmayr, T. & Splitter, V. (2019). Open Strategy at AXA UK & Ireland - a new approach to strategy making. AXA Guestblog.


2021: Nominated for the Best Conference Paper Prize Award of the Strategic Management Society (SMS) Conference, Virtual («Participatory Strategizing as Dual Sensemaking Process» with David Seidl and Paula Jarzabkowski)

2020: Best PhD Conference Paper Prize Award of the Interest Group «Strategy Practice» at the Strategic Management Society (SMS) Conference, Virtual («Participation in Strategy Making between Stage and Reality» with Violetta Splitter and David Seidl)

Roles and Membership in Academic Associations

Representative at Large at the Strategic Management Society Strategy Practice Interest Group

Member of the international network on "Digital strategizing" (funded by the German Research Council)

Co-lead of the female Peer Mentoring group Career Elixier(funded by the Graduate Campus of the University of Zurich)

Member of the European Group for Organizational Studies

Member of the Academy of Management

Externally Funded Research Projects

"Open Strategy – Implications for organizational power structures", funded by the Doc. Mobility Grant of the Swiss National Science Foundation (SNF)

"Sensemaking in Open Strategy", funded by the Candoc Grant of the University of Zurich


  • I completed the Teaching skills program at the University of Zurich
  • Introduction to qualitative research methods (seminar, Bachelor level, University of Zurich)
  • Organisationsberatung (seminar, Master level, University of Zurich)
  • BWL II, Organization Theory (lecture and tutorial, Bachelor level, University of Zurich)