Dr. Daniel Kostyra

Foto des Gastdozierenden Daniel Kostyra

Daniel Kostyra has been a visiting lecturer at the University of Zurich since 2016. He studied Business Administration with a focus on Marketing and Industrial & Organizational Psychology at Goethe University Frankfurt, where he also completed his doctorat and has rejoined as a guest lecturer in 2015. His research focuses on the impact of online product reviews, brand alliances and sequence effects on customer preferences.

As of 2019, he has been working at GMK Markenberatung in Cologne, where he focuses on brand positioning and architecture for his clients. Previously, he was Director Consulting at the digital agency Cocomore and its former subsidiary Kairion.

Latest / Upcoming UZH teaching assignment:

  • HS22 Interactive Marketing Communication, Block Lecture,
    29 August - 2 September 2022


Lukas Haas

Foto der Gastreferenting Anika Bötel

Lukas Haas has been working with large fast-growing travel clients at Google for four years. He focuses on developing online marketing strategies and his core topics are smart bidding solutions as well as the increasing importance of remarketing. Prior to Google, he gathered experience as a sales consultant in various industries.
Lukas Haas studied at the University of Magdeburg and holds a Diploma in International Management.

Latest / Upcoming UZH guest presentation:

"Introduction to Search Engine Marketing and Google AdWords"

  • FS22 Retail Marketing, 16 February 2022


Anika Bötel

Foto der Gastreferenting Anika Bötel

Anika Bötel holds a Master's degree in Industrial Engineering from the University of Magdeburg. She started her career as a product manager in the automotive industry. While managing a product for Asian markets she faced changing market demands and managed conflicts between innovation, customer needs and financial targets.

Since 2016, Anika Bötel has been working for Volkswagen Group to design an R&D Strategy for passenger car brands and developed a collaboration program for managers within Volkswagen Group R&D.

Latest / Upcoming UZH guest presentation:

"Product Marketing and Innovation Management"

  • FS22 New Product Marketing Lecture, 3 February 2022


Dr. Rob Britton

Foto des Gastdozierenden Rob Britton

Rob Britton has spent his entire working life, 50 years, in the airline and travel industries. Rob earned a Ph.D. in geography from the University of Minnesota, and a postdoctoral certificate from the Wharton School of the University of Pennsylvania. He spent 22 years with American Airlines in a variety of leadership roles all across the company. 

Originally a geography professor, Rob Britton is now an adjunct professor at Georgetown University, and an annual guest lecturer at more than 25 business schools worldwide, including Yale, Imperial College London, and of course UZH. He has published more than 125 articles in prominent newspapers and magazines, travel-industry publications, and refereed academic journals.

Latest / Upcoming UZH guest presentation:

"Inside a High-Tech Aviation Startup: A First-person Case Study in New Products"

  • FS22 New Product Marketing Lecture, 1 February 2022


Dr. Logi Karlsson

Foto von Gastreferenten Prof. Dr. Jan Landwehr

Logi Karlsson, Executive Director at Islandsbanki, one of Iceland´s largest banks, is a marketing specialist who previously worked as marketing manager in the tourism industry and as an independent marketing consultant. Logi holds a PhD degree in marketing and a Master's degree in business administration from University of Wollongong as well as a Bachelor's degree in psychology from University of Iceland.

After completing the PhD, Logi worked as a postdoctoral researcher at The University of Queensland Business School.

UZH guest co-lecturing:

  • FS17 Marketing Strategy, Block Seminar, 13 - 17 February 2017

Jerry Fohringer

Foto des Gastreferenten Jerry Fohringer

Jerry Fohringer holds a master of science in electrical engineering and a master of advanced studies in management, both degrees from ETH Zurich. Fohringer started his career as a software developer, then moved into various senior marketing positions in the telecom industry.
In 2010, he changed into the retail sector and was responsible for all CRM programs, personalized marketing as well as the tactical marketing at Migros.

Today, he is Managing Director B2B and a member of the Executive Board at Cembra Money Bank, one of the leading Swiss providers of financial products and services.

UZH guest presentation:

"Personalized Marketing in the Retail Trade Sector",

  • HS16 Personalized Marketing Lecture, 13 September 2016