Alumni

Dr. Petra Tipaldi studied Business Administration at the Baden Wuerttemberg Cooperative State University in Villingen-Schwenningen (B.A.). After gaining practical experience in project administration at Airbus and KUKA Robotics, she completed her master’s degree in Business and Economics at the University of Basel, majoring in Marketing (M.Sc.). During that time, she studied one semester at the Queensland University of Technology (QUT) in Brisbane, Australia.

In March 2017, she started as a doctoral student at the University of Zurich at the Department of Business Administration. Besides conducting research, she assisted Professor Natter in his lectures and seminars.

Her research interests focus on recent trends in consumer behavior and decision making in the context of technology, innovation and behavioral change. She has presented her work at International conferences such as the Annual Conference of the European Marketing Academy (EMAC) and Marketing Science.

She successfully completed her PhD studies in 2022 and then challenged herself with a new post in the private industry sector.

Dr. Julia Wamsler studied Business Administration and Economics at the Goethe University Frankfurt with focus on Marketing and Management (B.Sc.). During that time, she spent a semester abroad at the University of Birmingham, UK. Afterwards, she continued her studies at the University of Cologne, majoring in Marketing (M.Sc.).

In March 2016, she started as a doctoral student at the University of Zurich at the Department of Business Administration, assisted Professor Natter in his lectures and seminars and was significantly involved in building up the Chair’s organizational structure and processes.

Her research interests focus on dynamic pricing and recommendation systems. She has presented her work at conferences such as the ACM Conference on Recommender Systems and the Annual Conference of the European Marketing Academy (EMAC). In 2017, she was invited to the EMAC Junior Faculty & Doctoral Student Research Camp where she received the Best Paper Award for her work in progress on price signals.

She successfully completed her PhD studies in October 2020 and then challenged herself with a new post in the private industry sector.