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Institut für Betriebswirtschaftslehre Services & Operations Management

Trends in the Sports Business (S)

About the seminar

In this seminar, we will analyze current trends in professional sports by focusing on several key topics and discussing the findings in a two-day seminar. It is key to understand the economic peculiarities of professional sports, their impact on specific business models for federations, leagues, clubs, athletes, and other key stakeholders that form a crucial part of the value chain. Trends will be identified, analyzed, and presented.



Prof. Dr. Helmut Dietl, in cooperation with:
Dr. Carlos Gomez Gonzalez, Postdoc UZH
Ralph Straus, FEI, Commercial Director


Dates and Times

Wed 23.02.2022; 12:15 - 14:00 (Online Zoom)

Fri 29.04.2022; 08:30 - 17:00

Sat 30.04.2022; 08:30 - 17:00



SOE-E-2 course catalogue


Application Process

Deadline: February 3, 2022
Form: Apply via this Google Form. Please note that priority will be given to master students of the Business Administration program (BWL)
The number of participants is limited. In the event of excess demand, we reserve the right to select the participants based on the motivation statements provided in the Google Form. 



Dr. Carlos Gomez Gonzalez (carlos.gomez[at]



For more detailed information about the seminar, please read the syllabus (PDF, 179 KB).