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Institut für Betriebswirtschaftslehre Services & Operations Management

Dr. Carlos Gómez González

Senior Research Assistant








Office hours:

Personal website:   

Plattenstrasse 14

Room PLM-G-205

CH-8032 Zürich

+41 (0)44 634 53 27              

by arrangement

Short Bio

Carlos joined the Chair for Services and Operations Management in October 2019 after he completed his Ph.D. in Economics and Business at the University of Castilla-La Mancha (UCLM), Spain. He has a background in Sports Sciences and Management from UCLM and complemented his undergraduate studies with visits to other universities, e.g., the University of North Carolina at Greensboro (UNCG). His research interests include sports economics and management with a focus on biases against minority groups, i.e., gender, nationality, and race. In 2015, he was awarded a Swiss Government Excellence Scholarship for Research at the University of Zurich.

Find some recent contributions below. To access the complete CV, please click here (PDF, 139 KB)

Selected Publications

Naidenova, I., Parshakov, P., Gomez-Gonzalez, C., and Nesseler, C. (2022). Do LGBTQ-supportive corporate policies affect consumer behavior? Evidence from the video game industry. In press. Journal of Business Ethics.

Dur, R., Gómez Gónzalez, C., Nesseler, C. (2022). How to reduce discrimination? Evidence from a field experiment in amateur soccer. In press. Journal of Ethnic and Migration Studies.

Gómez Gónzalez, C., Nesseler, C., and Dietl, H. (2021). Mapping discrimination in Europe through a field experiment in amateur sport. Humanities and Social Sciences Communications, 8(95), 1-8. Video abstract In the media: NZZ (Switzerland) | Der Spiegel (Germany) | ORF (Austria) | Europa Press (Spain) 

Gómez Gónzalez, C., Nesseler, C., and Dietl, H. (2019). Does performance justify the underrepresentation of women coaches? Evidence from professional women's soccer. Sport Management Review, 22(5), 640-651.

Gómez Gónzalez, C., del Corral, J., Jewell, T., Garcia-Unanue, J., and Nesseler, C. (2018). A prospective analysis of competitive balance levels in Major League Soccer. Review of Industrial Organization, 54(1), 175-190.


Detecting social integration through sports clubs participation. SNF Spark - CRSK-1_190264 (2020)

Field experiments on ethnic discrimination and low-cost interventions in sports. UZH Postdoc Grants, Forschungskredit - FK-22-024 (2022)

Selected Research Talks

“Perception and reality. A blinded experiment with high-skilled soccer players” NTNU Spring Seminar, Center for Sport and Culture Management Research (March 2021)

“Introduction to sport economics concepts” MBA Real Madrid, European University of Madrid (November 2020)

“The burden of your name: Measuring social integration with a field experiment” Business Seminar, Southern Utah University (April 2019)

“Does the secession movement in Catalonia provoke misbehavior in social activities?” Department of Applied Economics, University of the Balearic Islands (December 2018)

Weiterführende Informationen

Max Mustermann Porträt

Carlos Gómez González

Research Interest

Sports economics, sports management, discrimination studies

Contact & Location

University of Zurich
Department of Business Administration
Chair of Services & Operations Management 
Plattenstrasse 14
CH-8032 Zurich
Phone:   +41 (0)44 634 53 11 
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