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Institut für Betriebswirtschaftslehre Chair of Marketing for Social Impact

Prof. Dr. Markus Meierer

External Lecturer

markus.meierer@business.uzh.ch

 

"The great tragedy of science — the slaying of a beautiful hypothesis by an ugly fact."

Thomas Henry Huxley



  • External Lecturer at the Chair of Marketing for Social Impact | UZH
  • Assistant Professor at the Institute of Management | Université de Genève


Markus teaches Machine Learning at UZH. In his current research, he bridges marketing, network science, computational linguistics, and computer science to increase the understanding of large scale consumer networks.

Weiterführende Informationen

Markus Meierer

Dr. Markus Meierer

Focus

Research focus:
networks and consumers: highlighting the importance of consumers’ social ties for consumer behavior

Methodological focus:
multilevel modeling: highlighting the importance of contextual effects to explain consumer behavior

University of Zurich
Department of Business Administration
Chair of Marketing for Social Impact
Plattenstrasse 14
8032 Zurich
Switzerland
Phone: +41 44 634 92 02