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Institut für Betriebswirtschaftslehre Chair for Marketing and Market Research

Dr. Margot Löwenberg

External Lecturer

“If we knew what it was we were doing, it would not be called research, would it?”

Albert Einstein

  • External Lecturer at the Chair for Marketing and Market Research | UZH
  • Director, Head of Data Science Delivery | Lufthansa Group

Margot has a Business Administration background and finished her doctoral studies on Dynamic Processes in Marketing in 2015. Her interests lie in the areas of product success, salesperson performance, digitalization and data science. Margot teacheas Marketing Analytics at UZH.


Weiterführende Informationen

Margot Löwenberg

Dr. Margot Löwenberg

Research focus: marketing dynamics, product adoption, salesperson performance, social media marketing

Methodological focus: multilevel models, survival analysis, growth curve models

European Marketing Academy (EMAC)
Institute for Operations Research and the Management Sciences (INFORMS)

University of Zurich
Department of Business Administration
Chair for Marketing and Market Research
Andreasstrasse 15
8050 Zurich
Phone: +41 44 634 2918